Image of True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Grain-Free Real Beef & Sweet Potato Adult Dog Food

True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food

Product Overview

No matter how far science advances us, we 
always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Instructions

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Recommended Daily Feeding Amounts

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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  • True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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  • 5
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  • emily_me_14680809
Loyal pet owner from

Purina One Grain Free Dog Food

Purina one grain free dry dog food was better than expected! It has natural ingredients and my dog loved it!

  • Quality
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  • 5
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  • kelli_tx_14635518
Loyal pet owner from

My Dogs Love this!

I received the sample of Purina ONE Grain-Free Dry Dog Food for free to test and review. My dogs love it and I always feed them dry grain free dog food. I mixed it in with a little bit of the Rachel Ray dog food they were eating but they liked it so much they actually picked out only the pieces of the Purina ONE and left the Rachel Ray dog food in their bowls! So excited to find another better grain free dry dog food that they love. I have already used the coupon I received to purchase more and due to this experience I will be purchasing Purina ONE Grain-Free Dry Dog Food from now on instead of Rachel Ray. They love it and it's good for them!

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    5
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  • 5
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  • lili_fl_14720546
Loyal pet owner from

My puppy loves it even though it is for adult dogs

So my puppy loves Purina ONE Grain Free Dry Dog Food in the beef flavor. I love the quality of the brand, the fact that i can find it in almost all places that sell dog food and the ingredients are all natural . I use it mostly to add some flavor to the puppy food when she gets tired of the flavor. it smells really good compared to other food. I also gave a sample to a friend who has an elderly dog (+12) and she also liked it. she did not have any stomach problems and overall she looked more happy and with more energy. I like this brand over my previous one, the american journey and the price is also more reasonable.
I received this product through PINCHme

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  • 5
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  • stacy_oh_14534800
Loyal pet owner from

Dog loved it

I am not sure how this Purina ONE Grain-Free Dry Dog Food tasted but my dog sure seemed to love it. She practically inhaled the food and sat looking at me waiting for more, so it must have tasted good.

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  • 5
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  • bud_in_14523161
Loyal pet owner from

Great affordable dogfood

Purina ONE Grain Free dry dog food is a great food that I can feel good about feeding my furbaby. Plus, it is so much cheaper than specialty food.

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  • 5
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  • jackie_wi_14537360
Loyal pet owner from

PURINA HAS "ONE" UPPED DOG FOOD

MY DOG IS CRAZY OVER THE PURINA ONE GRAIN FREE DRY DOG FOOD. ITS SO GOOD FOR THEM AND THEY LOVE IT GETTING A FREE SAMPLE IS GREAT GETTING A COUPON FOR A FREE BAG FROM PINCH ME WAS A SUPER BONUS. GREAT NUTRITION FOR MY DOG HE EVEN EATS LESS BECAUSE OF IT.

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  • 5
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  • todd_wv_14558692
Loyal pet owner from

Love the great nutrition for my dogs

So excited for this product. My dogs love it amd I love the blend and nutrition it offers my babies.

  • Quality
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  • 5
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  • crystal_id_14570875
Loyal pet owner from

  • Quality
    5
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  • 5
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  • kris_sc_14562146
Loyal pet owner from

Purina ONE Grain Free is our new favorite!

Purina ONE Grain Free Dry Dog Food is the new favorite at our house! My dog loves it!

  • Quality
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  • 5
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  • patricia_fl_14616676
Loyal pet owner from

Purina ONE

got it home feed the dogs they eat it with no problems i was so happy i be happy to feed my dogs Purina ONE

  • Quality
    5
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