Image of True Instinct Formula with Real Salmon & Tuna Dog Food
True Instinct Formula With Real Salmon & Tuna Dog Food

True Instinct Formula with Real Salmon & Tuna Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real salmon as the #1 ingredient, with a SmartBlend of real tuna and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real salmon is the #1 ingredient with real tuna
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real salmon as the first ingredient blended with other hight-quality protein sources, including real tuna, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Omega-3 fatty acids help support a healthy immune system
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Salmon (source of glucosamine), corn gluten meal, soy flour, rice flour, beef fat naturally preserved with mixed-tocopherols, whole grain wheat, chicken meal (source of glucosamine), soy flakes, whole grain corn, tuna, glycerin, corn germ meal, oat meal, liver flavor, calcium carbonate, soybean oil, mono and dicalcium phosphate, caramel color, salt, fish oil, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   B-4173

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Salmon & Tuna provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (Min)

30.0%

Crude Fat (Min)

17.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-3 Fatty Acids (MIN)*

0.5%

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Instructions

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3717 kcal/kg
343 kcal/cup

Recommended Daily Feeding Amounts

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-3/4 cups
(115–161 g) 

21–35 lbs.
(9.5–15.9 kg)

1-3/4 to 2-2/3 cups
(161–246 g) 

36–50 lbs.
(16.3–22.7 kg)

2-2/3 to 3-1/4 cups
(246–299 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/4 to 4-1/3 cups
(299–399 g)

76–100 lbs.
(34.5–45.4 kg)

4-1/3 to 5-1/4 cups
(399–484 g) 

Over 100 lbs.
(Over 45.4 kg)

5-1/4 cups (484 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    5
    4
    3
    2
    1
    4.6/5
98%
Of customers recommend this product
1-10 of 211 Reviews
Product Review
  • True Instinct Formula with Real Salmon & Tuna Dog Food
  • Would you recommend this product to a friend?
Personal Information
Personal Information
Please check YES or NO for the following questions.
Are you a Nestle Purina employee
Did you receive free food and/or goods from Purina
Did the value of the free food and/or goods exceed $10?
Legal and Submission
  • By clicking submit I certify that I am at least 18 years of age and have read and agree with the Terms & Conditions, Privacy Policy and About Our Ads.
  • 5
    4
    3
    2
    1
    5/5
  • Lisa725
  • May 6, 2015
Loyal pet owner from Rogers Ar
  • Received Sample Received Sample

My dogs loved Purina One.

I have 5 dogs and they all loved Purina One
They seemed to have a little more engery. Also their fur coats seemed to be healthery looking.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • Christmasbaby
  • May 7, 2015
Loyal pet owner from
  • Received Sample Received Sample

Purina One Smart Blend - rustle the bag and the dogs come running!

I rec'd a free product for purpose of my review - my opinions are 100% my own.

I was new to the Purina One Smart Blend prior to receiving my free product sample, but I was hopeful that it would help my dogs. Both of them had kind of dull coats even though I brush their hair frequently. The shedding was crazy. Since switching to the Purina One Smart Blend, I've seen a noticeably change in both of their coats. They look healthier, not dry and the shedding has markedly improved. They took to this change of food very easily and they run like crazy when I shake the bag. I've noticed a good change in their play and energy levels also.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Taste
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • Kennedy
  • May 8, 2015
Loyal pet owner from Savannah, GA, USA
  • Received Sample Received Sample

Great food

My two dogs got to try Purina One for free thanks to a sample I got from Smiley 360. I always like trying something new, but this time my dogs got to do just that. The results are great. They loved the food. Even my pets coats are smoother. I can recommend this food to all my friends.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • vbo2020
  • May 14, 2015
Loyal pet owner from CA
  • Received Sample Received Sample

My Dogs Like It

My dogs seem to like it. They finish it right away unlike other dog foods. There is never any left over. My little dog usually leaves his food and picks at it over time. I am happy with this product.

I received a free product for the purpose of my review. Opinions are 100% my own.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Taste
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • Tanya44
  • May 16, 2015
Loyal pet owner from Utica, NY
  • Received Sample Received Sample

Good dog food. My dog loves the taste.

I had my english springer spaniel try this free from smiley 360. They have been talking about all the positive changes that can happen when you feed your dog this and unfortunately my dog did not have any noticeable results. She always is super energetic and that hasn't changed. Her coat might look slightly better and her breath might smell better but not enough to say there is a change. Her eyes and teeth look the same. She did love the food but she loves anything to eat, but I might say she was a bit more excited about it than her normal food. I was slightly disappointed that there weren't more changes but it really didn't surprise me.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    3/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • frzngirl
  • May 19, 2015
Loyal pet owner from United States
  • Received Sample Received Sample

Loved

My dog LOVED Purina ONE! He was so excited when it came time to eat. Gave him more energy, his coat feels softer. I would recommend this to any one with a dog. I received a free product for the purpose of my review. Opinions are 100% my own.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • Trishanne420
  • May 22, 2015
Loyal pet owner from Saranac, MI
  • Received Sample Received Sample

He's a happy boy

I have been using the Purina One True Instict for the 28 day challenge. I received the product free to test, but my opinions are 100% my own. I am seeing a shinier coat, more energy and less gas and bloating. My dog seems to be more energetic lately as well. He's an older dog but he's been bouncing around like a pup again.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • DougS
  • May 26, 2015
Loyal pet owner from chicago
  • Received Sample Received Sample

my dogs love it

My dog absolutely loved this food. She gobbled it up faster then I could get it in the bowl. She looks healthier and seems more active. She begs for less human food so I feel like she's getting everything she needs from it which makes me very happy I would definitely recommend this food to anyone looking to switch dog foods or whatever. I received this product free for testing purposes from smiley360 all opinions expressed are 100% my own.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • kjb08
  • May 27, 2015
Loyal pet owner from Ward, AR
  • Received Sample Received Sample

Quality Dog Food my Dogs Enjoy

I received this product to try for free; however, I have been buying it since! My dogs absolutely love it and I love how good it is for them! Their coat and skin is in the best condition ever--so soft and shiny. Their eyes are brighter and their teeth are strong and white. They look forward to dinner time more than ever, as they enjoy the natural ingredients and fewer preservatives. I would recommend this product to anyone who wants to keep their pet super healthy and around longer!

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
  • 5
    4
    3
    2
    1
    5/5
  • Wildling2
  • May 28, 2015
Loyal pet owner from south fl
  • Received Sample Received Sample

She Loves This

My dog devoured this food the first day! We have been using this a little over a month and can see a difference. Her coat is shinier and she has less shedding. She also has more energy. I received a free product for the purpose of my review. Opinions are 100% my own."

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Taste
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report