Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Instructions

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Recommended Daily Feeding Amounts

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
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95%
Of customers recommend this product
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Product Review
  • True Instinct Formula with Real Turkey & Venison Dog Food
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  • 5
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    5/5
  • Sara2019
  • August 16, 2017
Loyal pet owner from Rosemead ca
  • Received Sample Received Sample

My dog love food

My love dogs I the dogs food and my friend dogfood

  • Quality
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  • 5
    4
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    5/5
  • MommaT
  • July 10, 2013
Loyal pet owner from NJ

The only food my greyhounds love!

Purina ONE is the only food I give my rescued greyhounds, both wet and dry varieties. They love it and they are healthy and happy. They also love Purina treats, especially the Baked Delight variety!

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  • 5
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    5/5
  • Moonlove73
  • August 3, 2013
Loyal pet owner from Redford, Mi
  • Received Sample Received Sample

MY DOG LOVES IT!!!!!

My dog is a finicky eater, and OMG I just gave him a Cup of the Sample that arrived and He won't leave his bowl!! Usually his food sits for a day or so and he gradually eats it but he ate the whole cup worth!!

He is a funny dog usually he brings his food in the other room to eat it, but I'll be darned he sat at his bowl until it was all finished!

Great Job Purina one!! Will definitely be using the coupon and buy him a bag!

Thank you so very much.

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    5
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  • 5
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    5/5
  • Kimmmy
  • August 6, 2013
Loyal pet owner from Buffalo, NY, USA
  • Received Sample Received Sample

its all good and all gone

As soon as i put it in the dish he comes right to his bowl and doesnt leave a morsel...... My Thor cant get enough

  • Quality
    5
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  • Value
    5
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  • 5
    4
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    5/5
  • Wpooh1968
  • August 9, 2013
Loyal pet owner from Savannah, GA, USA

Happy Huskies

Our three Siberian Huskies like variety so I'm always changing food. They refuse to eat a lot of the expensive, holistic foods. I saw this and decided to buy a small bag. They loved it!!! They never leave one kibble, unlike other foods. Mmmm Mmmm Good! :-)

  • Quality
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  • 5
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    5/5
  • Ashley116
  • August 15, 2013
Loyal pet owner from Chicago, IL
  • Featured Featured

Love it

My four dogs LOVED this food. I usually have to mix their dry food with wet food to get them to eat it, but not this time. They finished a bowl of the True Instincts food and licked their bowls clean so i filled them up again. I was so surprised. I'm really happy with this food, and my dogs are too!

  • Quality
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    5
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  • 5
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    5/5
  • doom
  • September 20, 2013
Loyal pet owner from Phoenix, AZ, USA

love love love

seriously this is just amazzzing! my dog takes forever to eat other dog brands. i bought this bag because i found a coupon for $3 off. so that was half price for a small bag n wowww my dog seriously loves this! i don't even have to add anything to it, he will sit down and enjoy this without any hesitation!

  • Quality
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  • 5
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    5/5
  • aguest07
  • October 6, 2013
Loyal pet owner from Indianapolis, IN

The Only Food My Dogs Enjoy!

My two dogs Bolt and Grizzly are picky eaters. We started them as puppies with quality food-no corn, more meat! We started feeding the Purina One Smart Blend when they were a year old. At first they loved the chicken brand for a couple of weeks, but then they would not eat it unless we mixed it with wet dog food. The first night we saw the New Turkey and Venison we decided to try it out. Both dogs licked the bowls clean! For about the past 3 months we have not had to add anything to their food, which lets me know they truly enjoy the new taste. Thank you Purina for the great new flavor!!

  • Quality
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    5
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  • 5
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    5/5
  • Robin777
  • November 27, 2013
Loyal pet owner from Orland, CA 95963, USA
  • Received Sample Received Sample

This is great!

I received a sample and a coupon in the mail recently. Upon running out of food last week I proceeded to use the sample pack with venison and turkey. WOW! Upon opening the pack my dogs went nuts in smelling the bag. After serving them the sample they wouldn't leave me alone and kept barking for more. The next day I went out and got a large bag for them. This is a keeper. Nothing is added to their bowls now and every morsel is gone.

  • Quality
    5
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    5
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  • 5
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    5/5
  • Lobstergirl
  • December 7, 2013
Loyal pet owner from St. Louis, MO, USA

Best Good Food Yet!!

I have 2 dogs that would rather eat Milkbones than dog food. i have tried every brand on the market and even all the Purina products. This True Instinct was a trial for my boys and they were actually excited. They l.ove the taste and they eagerly run to their dishes at feeding time. I have to say that this is the only food that they will eat and clean their dishes for. THANK YOU PURINA!

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  • Value
    5
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