Learn all the ways beyOnd® is partnering with Pitchfork to celebrate the fact that pets rock.
We believe that to bring our Ingredients for Good™ to life, we've got to get off our own turf once in awhile. That's why we teamed up with the people at Pitchfork to inspire a music-loving community to join us in making a positive difference for pets and the world we share.
How are we doing that? A couple ways:
1. Underwriting the Sustainability Efforts at The Pitchfork Music Festival
As a premier sponsor of this year's Pitchfork music festival, we're helping to make recycling at the festival a little easier, giving concert-goers more ways to make small efforts for sustainability while enjoying their shows.
2. The Pets Rock Hub
We wanted to inspire the Pitchfork.com community to share their love for pets. That's why we created the Pets Rock Hub, a place where musicians and fans can upload their pictures of their pets for a chance to win VIP passes to the Pitchfork Music Festival.
3. Festival Posters from Designers Who Share Our Passion
To commemorate our partnership with Pitchfork, we roped in some of our favorite designers to create a series of four pet-themed gig posters. So stay tuned for pet-rockin' posters from Brent Couchman, Lab Partners, Tad Carpenter and Eight Hour Day, some of the country's most exciting design talent.
4. Presenting Recaps of the Festival
We're happy to present all the post-festival coverage of the Pitchfork Music Festival on Pitchfork.com, so that people who didn't get to go can feel like they didn't miss out, and people who did can revisit their favorite moments. Visit after the Festival for coverage, including a full documentary.
5. Pitchfork Will Be Sending Two Lucky People to Paris
The Pitchfork Music Festival is so impactful that it's even happening overseas. To say merci, Pitchfork will be sending one lucky sweepstakes winner and their guest to see what the Paris Pitchfork Music Festival is all about.
Make sure to visit Pitchfork's Pets Rock Hub to find one more place to help us bring our Ingredients for Good to life.