We’ve found that one of the best ways to connect with our community of fans, partners and pet supporters is to spark conversations about the values we share. That’s what Ingredients for Good is all about.
Simplicity is one of the values we strive to celebrate through our products and our actions. With the launch of a new, simpler formulation of our beyOnd dog food, we think it’s the perfect time to put the power of Simplicity in the spotlight. We also want to inspire some of our Facebook followers and creative partners to share what Simplicity means in their lives. To that end, we sent out 100 special care packages containing a sample of the new beyOnd pet food along with some special gifts that pets and owners can enjoy together. Each package is designed to highlight life’s simple pleasures — from a leash that dog owners can use to venture out on a long walk to articles and tips on how to turn ordinary household items into dog toys.
Everyone who receives one of these special kits is invited to post about their experience or make something that shows the power of Simplicity, in pets’ lives as well as their own. We can’t wait to share what are sure to be some truly inspired results. Stay tuned!