This 10-part series is brought to you by GOOD, in partnership with Purina ONE®. We've teamed up to highlight inspiring organizations that are doing innovative and unexpected things to connect with their local communities and promote positive perceptions of shelter pets. Read more about how pets—and the people who love them—can brighten lives and strengthen our communities at the GOOD Pets hub.
It’s no surprise that in San Francisco, a city renowned for its rich artistic culture and social consciousness, you'll find that the San Francisco Society for the Prevention of Cruelty to Animals (SPCA) has out-of-the-box approaches to match shelter pets with good homes. In addition to pioneering animal welfare programs and services for the last 145 years, the SF SPCA’s unconventional advertising techniques have helped them stand apart from most humane societies. Rather than persuading adopters to save animals with heart-wrenching images of sad-eyed cats and dogs, the organization has been changing people's perceptions of shelter animals by collaborating with creative designers, photographers, and directors to create irreverent and memorable ad campaigns.
See what they created by reading the full story on the GOOD Pets hub.