Indoor Advantage®

Rated 4.6 out of 5 by 45reviewers.
Rated 5 out of 5 by Worth Trying I've found that paying more for a cat food does not guarantee that cats will like it. When I put Purina One Smart Blend on one side of the cat's dish and another popular brand on the other, my cat always prefers Purina One. This brand is worth trying if your cat is "picky" about various brands. April 5, 2015
Rated 5 out of 5 by My cats love this I have been feeding my three tuxedo cats Purina One's Indoor Advantage for a couple of years. They love the flavor and their coats are sleek and shiny and very soft. I've tried to switch up the flavors to give them a bit of variety but no more. This is the flavor they like the best and this is what I will continue to buy. The vet was very happy with their weight at their last visit; they are finally at the proper size for their age (mother cat is 10 and the offspring are 9). April 21, 2015
Rated 5 out of 5 by 4 healthy happy cats I have 4 cats, ages 9, 8, 6, and 4. Tw male and two female. The males didn't have many issues, but the females did. Missy was very overweight. She has short legs, short tail and a small head and should not have been 13 lbs. Her coat was short, full and matted easily. Shuga is a large calico whe was also a bit over weight, but her big issue was that she licked her sides until her pink skin was visible.I was using another brand of food because it was cheaper to feed 4 cats that way. One day I decided that I would invest a little more money and buy one large bag of Purina One Indoor Advantage instead of the 2 small bags of the cheapre food. It's been about 3 months now and the changes in the 2 female cats is dramatic. Missy is no longer as "round" as she used to be (we think she's lost 2 lbs.) and her coat is beautiful!! Shuga has grown back all of the fur on her sides and her coat is soft and sleek. Bo is a tuxedo and he is as shiny as ever and Milo (the baby) has a more subtle difference, but still a difference in his coat.I've very glad I made the decision I did that day in the supermarket. It's a few dollars a month difference, but so worth it. October 4, 2014
Rated 5 out of 5 by Changed kitty! our darling Phoebe has not thrown up in nearly four weeks since starting the Purina test. I had read the reviews, and she always looked like it was hurting her terribly to heave, and we tried Iams, Science Diet, Blue - but being completely honest she has not thrown up since starting the Purina for adult cats. We also give her about 1/3 can of coordinated canned food both morning and evening. She now sleeps all night (well til about 4:30 AM) - and seems more playful and energetic during the day. She is 7 years old, and looking better than before - her coat is smoother, silkier, and she doesn't seem to have hair falling out all over the house ........ she also is not spending 20 hours a day grooming herself ....... This has been a successful change for her, and we have recommended it to all our indoor cat friends. June 14, 2014
Rated 5 out of 5 by ONLY FOOD MY CAT DOES NOT THROW UP!!!!! I have 2 siamese...brother and sister. They will be 10 years old october 2013. Up until the end of 2012...my female threw up continually all day...every day...no matter what brand food i tried. Purina one smartblend indoor advantage changed my and my cat's lives!!!! This is the ONLY food she does not throw up continually!!!!! The day i found this food a miracle happened!!!!! My cats have been eating this food since the end of 2012...and my sick little female kitty is now pleasingly plump...not fat...just perfect! Her coat is shiny and thick...she has her energy back...and she DOES NOT THROW UP!!!!! Both cats LOVE this food! I wish i could find cheapest place to buy it...we love it and will NEVER use another food!!!!! For 9 years...she and i endured her vomiting and illness sadly. Repeated trips to the vet gained no clue what was wrong. She had blood work...xrays...urine samples...vet did not know what was wrong. I tried just about every brand catfood available...including very expensive food from the vet...nothing helped. Sorry to be graphic...but she projectile vomited violently about 5 times a day for 9 years! My floors and furniture were destroyed...and my poor little girl was so sick and tiny...you could see and feel all her bones. THEN A MIRACLE HAPPENED!!!!! September 16, 2013
Rated 3 out of 5 by My cats don't seem to enjoy the flavor I have 2 cats, both two years old. I decided to switch their Purina healthy weight formula food which was the only food they've ever had as adult cats to one with meat as the first ingredient.It's been a week and it they're definitely eating much less. I usually do half cup for each cat twice daily. It has cut back to just a half cup for each cat daily.Not all animals are going to have the same preference. I'm going to finish out this bag and move on to a more tasty food. April 14, 2015
Rated 5 out of 5 by The One that my cat prefers, paws down, to all the other cat food out there! When we adopted Lizzie from a shelter, she was sent home with a bag of Purina One Indoor cat food, which she always ate. After the food ran out, we decided to try another brand (without thinking, just got one huge bulk bag at the store). She sniffed at it, didn't care for it, but ate it anyways. We figured that she would get used to it. A few weeks later, her coat wasn't glossy any more, fur was falling out as well. We switched back to Purina One Indoor. As soon as I brought a bag home, she ran to it and began rubbing against the bag! She was excited! She ate enthusiastically, she actually lost some weight (the other brand actually made her a bit chubby) and her fur is glossy again and NOT falling out! This is the brand for her - she loves it, she is healthy and she made her opinion to us known :) Thank you, Purina One! December 5, 2013
Rated 5 out of 5 by Benny Loves It Benny is a middle aged, altered Tom who is an indoor only cat. I switch him between Indoor Advantage, Urinary Tract Health Formula and Hairball Formula. He loves them all! He's healthy, his coat shines and he's a happy cat. April 8, 2015
Rated 5 out of 5 by Stevie Loves It! My 4 yr. old Stevie loves this stuff! Everytime I pet him I can feel how healthy his coat is, and how muscular he is becoming. I highly recommend this Purina Cat Chow! April 5, 2015
Rated 5 out of 5 by Our cats love this food Our cats love this food. It is the first that they will eat not have hairballs or upchuck the food. They all love it and I love the price. December 9, 2012
Rated 5 out of 5 by My Tuxedo Lacie Loves This! This kibble is a hit, it's kept my slightly pudgy kitty from turning into a behemoth. I may may be switching her to the Healthy Metabolism in the near future, which I am sure she will love as well. Lacie had problems with the food she was eating when I first got her from the rescue, she was experiencing a lot of flatulence, and her stools were stinky. I had fed Purina One to my previous kitty, so I tried it with Lacie. No more foul odors being emitted, plus it's more filling and the litter box collection bin isn't as full. Transitioning her from the food she was getting from the rescue was fairly easier, she actually preferred the Purina One and would pick those out of her food dish. Her coat has a satiny sheen, and her greenish-yellow eyes are bright and clear. December 13, 2013
Rated 5 out of 5 by Lots of kitties! I have 8 kitties, ages 1 - 12 yrs old. They all adore this product, and it agrees with my seniors sensitive tummies. (Minnieme age 12 and Beans age 11.) We also get the other flavors too, salmon and chicken. They like all of them. June 7, 2013
Rated 5 out of 5 by And on the road we go! I have been using Purina products for years and my old guy, Booger (16) doesn't like anything else! My two girls have been raised on Purina Naturals but recently I had the opportunity to try them out on the Indoor formula and they love it!What does on the road have to do with this? Well, at the end of this month I will be homeless living in my truck with the 3 of them. I don't want to trust their health to anything other than Purina cat foods right now. I will be living on print sales while traveling (I'm a photographer) and definitely won't be able to afford a vet visit! While I will be buying generic/off brand food for myself, I wouldn't dream of doing the same for them!Thanks Purina for keeping them healthy enough for me to even consider this kind of life for them and definitely thank you for keeping Booger strong and healthy for all these years! July 16, 2014
Rated 4 out of 5 by Does everything I need I have a 14 pound cat who has a sensitive stomach and a double coat. This food helps maintain a healthy weight and also helps with the awful hairballs he gets from having so much hair. AND it's the only cat food he won't throw up due to his sensitive stomach. Plus it tastes good. He always cleans his bowl. July 10, 2013
Rated 5 out of 5 by Best Hairball Food for Indoor Cats I have 2 Siamese males litter mates and a gray rescue kitty. All are about 11 years of age. Have been feeding them holistic food designed to treat hairballs (Blue Buffalo, Wellness, and a few other brands). This hairball formula seems to work better than all of the other more expensive holistic foods combined. Whatever keeps them healthy makes me happy. My Siamese are pretty active for indoor cats, and their activity has increased! October 14, 2013
Rated 5 out of 5 by Cats love it, and so do I! My cats love this food! They get picky about wet food, so it is always nice to know that they love their dry food! I once accidentally bought a different brand's indoor food, and couldn't believe what happened: my cat's skin got dry and flaky, and my cat became lethargic. I switched her back, and all was well again! Great food for a great price. June 7, 2013
Rated 5 out of 5 by My cats are 5 male and female I suggest this food because, it keeps your cat healthy. My kitties have tender tummies and hairball problems. It really does help with the hairballs, and my cats go crazy when I open a fresh bag. The are not to big. December 5, 2013
Rated 5 out of 5 by My life is much easier now!! I have four cats, ages 5 to 8 years old, which I fed both dry and wet food. Some of them would eat their dry food and then promptly throw it up on the carpet or furniture. Also, I had to be careful with "Fluffy" because she often had "bathroom issues" if she ate too much of the oily wet food, in turn, resulting in her vomiting and/or hairballs and carpet cleaning for me. I switched to Purina One--both the Salmon and Tuna flavor and also the Indoor Advantage hairball blend. ALL FOUR CATS LOVE THIS STUFF and no more vomiting. Apparently, they eat more of this smaller-kibble dry food, and there are much fewer hairballs, and Fluffy's bathroom problems are over. My cats are happier, more satisfied, and I have much less cleaning to do. Thank you, Purina!! January 24, 2014
Rated 5 out of 5 by Wonderful! I brought a bag home, opened it and turned around for a minute and Sophie was face first in the bag eating away. She loves it! Thank you Purina! September 20, 2013
Rated 5 out of 5 by My Cats keep it down, and its only their fur thats Fluffy. I really like Purina ONE Indoor Advantage.I have 3 cats that would be happy to eat all day.I have a few that would love to throw up after they ate all day.I can give them enough to graze on, without worrying that they will gain excessive weight.This is one of the only foods that they can keep down, more often than not.They turn their nose up at other brands, Ive tried them, so I stay loyal to the Purina ONE line of foods. December 5, 2013
Rated 5 out of 5 by In door advantage I bought this over a year ago and all three cats love this. I have compared other cat foods and there is alot of by products but this one has turkey as one of the first indegredents. April 27, 2013
Rated 5 out of 5 by Great food at a decent price I adopted a shelter cat a few years ago - boy did she teach me about love - I feed her Purina One Indoor Formula and she is healthy, happy, and frisky!! July 17, 2013
Rated 5 out of 5 by works great for my Siamese with irritable bowel All 7 of my cats are thriving on this food. My Siamese, who has irritable bowel, no longer comes flying out of the litter box meowing. I had previously tried more expensive, specialty foods but he either would not eat them or they caused GI distress despite propaganda stating otherwise. I have been, and will continue to be, a regular purchaser of this food for a long time. December 5, 2013
Rated 5 out of 5 by Only food my cat will eat. This is the only food that my cat will eat. I tried other brands and he would not eat other brands, after feeding him smartblend indoor advantage. I have to watch the cat food,because my Yorkie will eat it all if I let him. As long as there is cat food out my Yorkie will not eat the dog food. My niece recomended smartblend indoor advantage to me. That is the only food she gives her cat. October 4, 2013
Rated 1 out of 5 by Made my cat sick I got this food for my cat because it looked like a great food. I had previously been feeding my cat Iams. With the Iams I could give my cat about 1 cup of food/day and it would last that a full 24hr period. With this food, it wouldn't last more than 12 hours and my cat was acting like he was starving all the time. Then, after about 1 week on the food, my cat started throwing up at least once/day and started getting very lethargic. As soon as I switched his food back to the Iams, he was back to his happy and energetic self. I am not happy with this Purina One food, and I'm worried that it might harm more cats. April 22, 2013
Rated 2 out of 5 by Poor on preventing hairballs We switched from IAm's indoor and hairball formula and she doesn't like it as well and began throwing up hairballs much more often, like 3 to 7 days. January 24, 2015
Rated 5 out of 5 by Purin in door This cat food is the best food the my cat love injoy eat it January 10, 2015
Rated 2 out of 5 by Fish Meal Issue It took several months to find a food that all of our cats could eat without digestive issues. Specifically, a couple of our cats appear to be sensitive to fish meal. The Indoor Advantage formula had been working pretty well, but now it appears that fish meal has recently been added to the ingredients, and our sensitive cats are having issues once again with their bowel movements. I will be disposing of our current supply and looking elsewhere. It looks like Friskies has some formulas without fish meal, so that may be what we try next. April 30, 2013
Rated 4 out of 5 by Generally a brand well known for excellence I have had cats my whole life as well as do volunteer work at quite a few various shelters. I give my cats this formula and they love it. It keeps them healthy as well. Even most of the shelters I help at request this brand/type of food when asked about donations! Good job! July 11, 2013
Rated 5 out of 5 by Great quality!! My cat loves this food!! She won't eat any other brand!!! Very good quality!! December 5, 2013
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    Helps minimize hairballs and maintain a healthy weight.

    At Purina ONE®, we believe that by discovering a cat's true nature, we can gain a better understanding of their needs. Nature shines through in our science when it comes to making Purina ONE® SMARTBLEND® Indoor Advantage®. The blending of both nature and science allows us to discover key ingredient and nutrient combinations that work together, like real turkey plus antioxidants and other high-quality ingredients. We've seen how the nutrients from these ingredients work to help maintain a healthy weight, for a positive difference you can see. And to help minimize hairballs, we use a natural fiber blend. All in one smart formula we call SMARTBLEND.

    What's A Dual Defense Antioxidant Blend? One That Works Inside & Out.

    It's probably not something your cat thinks about, but her SMARTBLEND is working around the clock. It starts with a dual defense antioxidant blend of Vitamins E & A along with minerals zinc and selenium in a 100% complete diet for your adult cat. Together, they make a healthy difference on the inside by supporting your cat's strong immune system, and on the outside by supporting healthy skin and a radiant coat. 

    Save $2 now on a bag of Purina ONE* and support your cat's whole body health for life. 

    See Ingredients & Nutrition

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