Image of True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Grain-Free Real Beef & Sweet Potato Adult Dog Food

True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food

Product Overview

No matter how far science advances us, we 
always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Instructions

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Recommended Daily Feeding Amounts

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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Product Review
  • True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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  • 5
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    5/5
  • angie_ar_14617410
  • July 6, 2017
Loyal pet owner from

Dogs loved it

I bought the Purina One Grain-Free Dry Dog Food and my dogs really love it. I have no problem getting them to eat it and it is very healthy. I feel confident feeding this to them.

  • Quality
    5
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  • 5
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    5/5
  • tania_ca_14717234
  • July 16, 2017
Loyal pet owner from

Good brand dog food.

My dogs really enjoyed the "Purina One" formula dog food. I like the ingredients and the quality of this brand, I will definitely purchase in the future.

  • Quality
    5
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  • 5
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    5/5
  • robert_sc_14686696
  • June 27, 2017
Loyal pet owner from

quality dog food

My dog loved the PURINA ONE dog food that I received from PINCHme.

  • Quality
    5
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    5
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  • 5
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    5/5
  • bill_la_14613065
  • July 12, 2017
Loyal pet owner from

A brand you can trust.

Purina One has a grain-free dry dog food that your dog will love. Our dog loved her sample, so we purchased it for her.

  • Quality
    5
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    5
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  • 5
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    5/5
  • chris_pa_14600824
  • July 20, 2017
Loyal pet owner from

Tried & True Dog Food

I received this sample from PinchME and my dogs loved this food. Even after I gave them their daily amount of food, they went back to their food box and scratched at it until I gave them a little more. I liked the ingredients listed on the bag of food and I also like the fact that Purina has been around for a long time.

  • Quality
    5
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  • 5
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    5/5
  • ashley_pa_14579049
  • June 19, 2017
Loyal pet owner from

Dog approved!

My dog is a picky eat but loved the purina one grain free dry dog food!

  • Quality
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  • 5
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    5/5
  • lex_fl_14665507
  • July 17, 2017
Loyal pet owner from

Purina ONE True Instinct Grain-Free Dry Dog Food

I recently you received coupons from Pinch Me to try this new dry dog food made by Purina ONE. The new Grain-free Dry Dog Food was great... my dog loved it. I love the fact that it is all natural and grain free. It's a better quality then the other brands that I have been looking into getting for my dog. It seems to be popular since it was sold out in the 3 stores that I went to. I finally found it and I am so happy I got to try this product. I would definitely recommend it.

  • Quality
    5
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  • 5
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    5/5
  • shannon_wi_14612308
  • July 6, 2017
Loyal pet owner from

Dogs love it

My dogs love the purina one tender bites food I can't fill their bowls fast enough

  • Quality
    5
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  • 5
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  • daniel_pa_14524491
Loyal pet owner from

Delicious

My dog seemed to really enjoy her meal when I fed her Purina ONE Grain-Free Dry Dog Food. I look forward to feeding it to her again

  • Quality
    5
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  • 5
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  • courtney_or_14533051
  • July 17, 2017
Loyal pet owner from

Dogs loved it

PURINA ONE® SMARTBLEND® TRUE INSTINCT GRAIN-FREE FORMULA WITH REAL BEEF & SWEET POTATO DRY DOG FOOD thank you for a great product. And thank you PinchMe for the free sample. I let my 3 dogs share it + they devoured it. It's a bit pricey but I'm sure at some point I'll get some as a treat.

  • Quality
    5
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  • Taste
    5
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