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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food

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Product Overview

No matter how far science advances us, we always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    4.2/5
92%
Of customers recommend this product
1-10 of 12414 Reviews
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • daphne_tx_14685580
  • July 12, 2017
  • incentivizedreview incentivizedreview

Loved this dog food

The only grain free dog food my pets and I i love is purina one

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • stephanie_fl_14583342
  • July 5, 2017
  • incentivizedreview incentivizedreview

My dog loved the sample!

I received the Purina One Grain Free dry dog food sample from Pinch-me last month. Our sheltie Charlie loved it. I already feed him Purina One Smartblend but I hadn't tried the grain free yet. I will buy it for sure in the future.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • rebecca_fl_14596848
  • June 27, 2017
  • incentivizedreview incentivizedreview

My dog loved it!

The purine one grain free dry dog food was a hit with the dogs in my house! It was gone wishing 30 seconds!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • barbra_fl_14556686
  • July 18, 2017
  • incentivizedreview incentivizedreview

My dogs love Purina ONE & so do I

My dogs have not voiced any complaints while being fed Purina ONE so I have to believe that it is good!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • keri_va_14648379
  • June 19, 2017
  • incentivizedreview incentivizedreview

Great product

The Purina One dog food was very well liked by my dogs

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • melissa_ky_14691732
  • July 5, 2017
  • incentivizedreview incentivizedreview

Purina one

This is the first time trying the Purina one grain free dry dog food and my four dogs absolutely loved it. In addition I am extremely excited because I get a bag free cause pinchme provided me with a coupon for a free bag. Thank you!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • belinda_ms_14622380
  • June 28, 2017
  • incentivizedreview incentivizedreview

My loves this food

My dog has loved Purina One for years. He really likes the grain-free dry dog food!!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • aime_fl_14724452
  • July 18, 2017
  • incentivizedreview incentivizedreview

Natural ingredients

I got my Purina One grain free dry dog food sample from pinch me site. It is a great brand with natural ingredients. Sadly I couldn't tried the sample with my dog because it passed away before the sample arrived.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • marie_ct_14618215
  • June 19, 2017
  • incentivizedreview incentivizedreview

Dog s loved it

Didn't leave anything in bowls. Ate all all of it .Had to go out and purchase a larger bag.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • carol_il_14642625
  • July 5, 2017
  • incentivizedreview incentivizedreview

Awesme dog food

Itas good dog food my dog really loved it he loved the flavor

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