Image of True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Product Overview

No matter how far science advances us, we 
always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    5
    4
    3
    2
    1
    4.2/5
92%
Of customers recommend this product
1-10 of 8800 Reviews
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Rating Details
Personal Information
No Spaces Or Numbers
Purchase Details
Perks
By clicking submit I certify that I am at least 18 years of age and have read and agree with the Terms & Conditions, Privacy Policy and About Our Ads.
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • liane_az_14648123
  • July 14, 2017
Loyal pet owner from

My dog loves it!

What can I say, it's dog food but my dog really likes it. I supplement the Purina One as treats since she has a huge bag of her normal food. I like the grain-free dry dog food and the size of the kibbles are just right for my little dog.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • elizabeth_wa_14608412
  • June 29, 2017
Loyal pet owner from

Dry dog food

My dog really liked purina one grain free dry dog food.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • christine_il_14610805
  • June 29, 2017
Loyal pet owner from

great product

while rufus enjoyed purina ONE, grain free, it is not something i can afford regularly

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • nikia_ga_14687647
  • July 14, 2017
Loyal pet owner from

great food for the dog

my dog love the taste of the food, she really go crazy and wanted more.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • kristen_mo_14621034
  • June 29, 2017
Loyal pet owner from

Purina ONE!

Our German Shepherd LOVED the PINCHme sample of Purina ONE Grain Free dog food! I feel confident giving it to her, knowing that she is getting the proper nutrition without unnecessary fillers! Thank you PINCHme and Purina ONE!

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • karina_nm_14676752
  • June 30, 2017
Loyal pet owner from

Purina One Grain Free Dry Dog Fooog

Pinche me send me a little sample of Purina One grain free dry dog food. I totally recommend this. I feel purina one it much better than the regular purina. This one looks more higher quality.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • toni_ok_14689407
  • June 30, 2017
Loyal pet owner from

Amazing product!

Purina ONE grain-free dry dog food is amazing. The size is great for puppies which I love! I love the name of the product and that it contains natural ingredients! The packaging is comforting and brings the natural side of the product out also.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • peggy_ky_14653499
  • July 14, 2017
Loyal pet owner from

great product

Purina is a well known name and has products I can count on. I love to try there knew products. Thanks for the sample.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • stacia_oh_14627806
  • June 29, 2017
Loyal pet owner from

Purina ONE Grain-free dry Dog Food

I was able to offer Purina One Grain-free Dry Dog Food to my senior dog by receiving a free product sample through PINCHme. I was impressed with the quality of this dog food and my dog gobbled it up with no fuss. I look forward to redeeming my free product coupon to get some more and I will most likely buy more in the future. I will be most likely to buy more if I have a coupon, as my dog does currently like her dog food that is cheaper and Purina One is more expensive. Thank you PiNCHme and Purina for the opportunity to try out this product.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • mikail_ga_14536112
  • June 29, 2017
Loyal pet owner from

Dog food

My Dog liked the Purina One Grain-Free Dry Dig food, and it was healthier than the Dog chow he was eating.

  • Quality
    5
    4
    3
    2
    1
    0/5
  • Value
    5
    4
    3
    2
    1
    0/5
Was this review helpful?
Report