Image of True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Product Overview

No matter how far science advances us, we 
always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • michelle_oh_14540846
  • July 13, 2017
Loyal pet owner from

Dogs loved

My dogs went nuts over this. They wouldn't even touch their other dog food. So we switched them to the Purina one grain free dry dog food.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • amber_sc_14630384
  • June 28, 2017
Loyal pet owner from

great

I am skeptical about the purina brand but my dog loved the sample. If i wasn't so sure and confident in the stuff i already use, i would consider using purina grain free

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
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    5/5
  • tiffany_la_14571621
  • June 28, 2017
Loyal pet owner from

The best dog food I have tried yet!

I received my sample of PURINA ONE® SMARTBLEND® TRUE INSTINCT GRAIN-FREE FORMULA WITH REAL BEEF & SWEET POTATO DRY DOG FOOD from pinchme. I was intending on feeding it slowly to my medium sized dog. He loved it so much he ate the bag for his lunch! The ingredients in the food are wonderful and natural. I don't feel bad when feeding him this food because its not all preservatives and fake food products.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
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    1
    5/5
  • jessica__ca_14734079
  • June 28, 2017
Loyal pet owner from

Healthy

Purina one is healthy for my dog. I like all the ingredients they use.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • megan_tx_14525543
  • July 13, 2017
Loyal pet owner from

Wonderful Dog Food

Adella loved our sample of Purine O e SmartBlend. I'm really happy that it was available through the PINCHme samples. We look forward to purchasing this in the future for her, as she's a picky eater and enjoyed this so much.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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  • peggy_oh_14527527
  • June 28, 2017
Loyal pet owner from

Dry dog food

I really love purine One dry dog food and really love the ingredients and is grain free.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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  • amy_oh_14526567
  • July 14, 2017
Loyal pet owner from

My dogs loved this food

My dogs both could not get enough of this food. They both were super excited to eat everytime I served this food to them. I like that it had real meat and was grain free.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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  • tina__nv_14610259
  • June 28, 2017
Loyal pet owner from

They barked for more!!!

My girls sat there and barked and barked for more. Purina One Grain Free Dry Food was a big hit with my girls!!! They seemed to sleep better too!!!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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  • debbie_ky_14600781
  • June 28, 2017
Loyal pet owner from

DOG LOVED IT

DOG LOVED IT AND I LOVED THE COUPON THAT CAME WITH IT

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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  • isaac_al_14567804
  • July 14, 2017
Loyal pet owner from

My fur brother loves it

We have been feeding our fur baby Purina brand dog food from day one. So when we got the chance from pinch me to sample the Purina one grain free dry dog food we knew we would have no problem with our fur baby eating it. I must say he seems to love it more than the regular dog chow. He ate the whole bowl full in one feeding which usually don't happen. Thanks for the sample, now we are using a new flavor.

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