Image of True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Product Overview

No matter how far science advances us, we 
always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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92%
Of customers recommend this product
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • sarah_oh_14646887
  • June 27, 2017
Loyal pet owner from

it's the ONE

my dog could not get enough of this! it has quickly become our new brand!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • darci_or_14592055
  • July 17, 2017
Loyal pet owner from

Purina One Dog Food

My small dogs really loved the Purina One Grain-Free Dry Dog Food. My tiny chihuahua doesn't have many teeth left and it was easy for her to eat.

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • cynthia_ny_14523645
  • July 3, 2017
Loyal pet owner from

Purine One

My dog loved the Purina One Grain-Free Dry Dig Food. I swear, everytime I receive a Pinchme box, my dog knows there's always something for her. I'm glad that what Pinchme sends me, is always healthy for my pet.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • destinee_va_14563767
  • June 27, 2017
Loyal pet owner from

Awesome

Gave this to a friend her dog loved it he couldn't get enough

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • jessi_oh_14637683
  • July 11, 2017
Loyal pet owner from

She ate it up!

Thank to Pinch Me and Purina For providing my pup with this sample of Purina One Grain Free Dey Dog Food. My dog was hesitant at first as it's not her "normal" dog food but after a few bites, my pup gobbled it up...quickly. I feel good about feeding her this seeing it's grain free and made of high quality ingredients. Although my next purchase won't be just this dry dog food, it'll be both this and her old dog food. It's always best to slowly transition your pup to a new food so you don't throw her stomach off balance.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • rachael_nc_14528272
  • July 11, 2017
Loyal pet owner from

Awesome Dog Food!!!

My dog loves the taste of this this food. I love it too because it is made with all natural ingredients so it is a great choice for my dog.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • carmella_mi_14563982
  • July 3, 2017
Loyal pet owner from

Love

My dogs love this dog food, they beg for it, I will be buying more

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • angela_fl_14566363
  • July 17, 2017
Loyal pet owner from

Fido loves it

My dog should write this review since he ate the Purina ONE Grain-Free Dry Dog food but from the looks of it, my dog seemed to like it!

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • samantha_in_14556145
  • July 11, 2017
Loyal pet owner from

LOVE

My 5 year old black lab loved this dry food! It has made a difference in his energy levels too!

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • regine_tx_14542134
  • June 27, 2017
Loyal pet owner from

Dogs love it

My dogs love Purina One Grain Free Dry Dog Food. After giving them the Sample pack I knew I had to buy it for them. Even my very picky Eater emtied his Bowl in no time.

  • Quality
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