Image of True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food

True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food

Take the 28-Day Challenge
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Purina ONE SmartBlend True Instinct was created to deliver on a dog's natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real chicken as the #1 ingredient, has been crafted without corn, wheat or soy and provides a grain-free option that contains the protein and energy active dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real chicken as the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real chicken as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Chicken (source of glucosamine), chicken meal (source of glucosamine), cassava root flour, canola meal, pea starch, beef fat naturally preserved with Vitamin E, pea protein, dried egg product, dried yeast, dried beet pulp, sweet potatoes, liver flavor, ESSENTIAL NUTRIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4172

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Chicken & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.5%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.6%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3896 kcal/kg
442 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g)

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    4.7/5
98%
Of customers recommend this product
1-10 of 744 Reviews
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
Rating Details
Personal Information
No Spaces Or Numbers
Purchase Details
Perks
By clicking submit I certify that I am at least 18 years of age and have read and agree with the Terms & Conditions, Privacy Policy and About Our Ads.
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • nini
  • November 2, 2015
Loyal pet owner from Lynchburg, VA, USA

Great product very satisfied.

I recieved this product for free in return I had to write a review. My dog really loved the flavor of the food. It was made of good quality ingredients. It made his coat shiner, his eyes brighter, it did not upset his stomach and he seemed to have more energy while eating this food. I would highly recommend buying it and try it for yourself to see the difference in your dog. I will be buyin Purina One special blend from now on.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • pjensen23
  • November 3, 2015
Loyal pet owner from

Received a free sample

I received a free sample from smiley360 to try the product and give my honest opinion. Both my dogs enjoyed the flavor so much that while we were transitioning from our usual dog food to Purina One they would pick through their bowls to eat all the pieces of Purina One first. My younger dog would actually spit out pieces of her old dog food if she picked one of them up by mistake. They are both happy and full of energy and look forward to feeding time. I received a free product for the purpose of my review. Opinions are 100% my own.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Ttonytone
  • March 13, 2016
Loyal pet owner from Baltimore, MD, USA

Good going in and coming out

My lil Maltese was not too fond of some of the other high end dry foods. Back in the 90's my Pom ate Purina One and lived a healthy 15 years. Decided to give this new line a try. He gobbles it up and most importantly for me, as a Registered Nurse, his BM's are good and healthy looking. Might take a few feeds to achieve this last statement though. Good Stuff as always, from Purina

Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Ike0815
  • September 8, 2016
Loyal pet owner from Scranton pa

Great choice

I received this dog food for free and the opinions are of my own. My dog loved this food. She ate it without hesitation. I am very impressed with this food and its quality. I can't wait to see how it is after the 28 day challenge! Highly recommend this!!

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Ravenwolf
  • September 23, 2016
Loyal pet owner from Wisconsin

Yum!

We have always stuck with the same brand.I received this free for review and after seeing how Ruggles enjoyed his Purina one, we will now be changing. I like how it has true ingredients in it and it's something I can feel good about feeding our dog.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • WillandMilo
  • October 15, 2016
Loyal pet owner from Birmingham, AL

Visible difference

There's a visible difference I can truly see in my 7yr old Paperanion (Pom/Papillon mix)... he's growing a new coat that seems stronger and definitely has a richer and bolder color, he's also a lot more energetic and alert.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Scottielover
  • October 28, 2016
Loyal pet owner from Middletown, OH, USA

Even loved by finicky Scotties!

My two Scotties will be nine in December. They love their Grain-Free and even dance for their meals, now. I feed it twice a day and never have a problem with left overs.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Cassandra
  • November 3, 2016
Loyal pet owner from

Great food my dog loves

This dog food really lives up to its promise!! My great Dane not only loves the taste but it made her coat look so much shinier and she even became more regular. I would recommend this to any dog owner.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Cody
  • November 4, 2016
Loyal pet owner from Hiddenite,NC

Purina One is it!

My dog is a picky dog when it comes to dog food. He was raised on table scraps and only eats dog food when he wants. He's overweight and stays constipated. First day we tried him on purina one he gobbled it up with no hesitation. He enjoyed the scent and flavor. I knew it was a good quality food. We got a free sample from Smiley360 so we took the Purina 28 day challenge. He is hooked and we've purchased more. Thank you Purina One and Smiley360.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Grain-Free Formula with Real Chicken & Sweet Potato Dog Food
  • 5/5
  • Acumpton
  • November 7, 2016
Loyal pet owner from

Better than expected.

I am always reading labels and comparing foods before trying one with my boys. They are a little bit picky and actually get tired of the same foods. Unlike any other dogs I have had my current two will only eat one type for about a month or two before they decide they want something new. We have found many ways to change up the food without upsetting their digestive system but it can be bothersome to keep having to go read labels. It's also costly to buy something for them to not eat it. When I got the chance to try Purina One for free I jumped on it. The boys have been very pleased with the Purina One True Instincts. They get excited for their food and immediately chow down. We haven't seen any of their tale tell signs of not wanting it any more so maybe or hopefully we have found something they will stick with for once. I love that that get excited and don't hesitate to eat. That is my sign, among a few on the other end, that this is a good food for my boys.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report