Image of True Instinct Formula with Real Salmon & Tuna Dog Food
True Instinct Formula with Real Salmon & Tuna Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real salmon as the #1 ingredient, with a SmartBlend of real tuna and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real salmon is the #1 ingredient with real tuna
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real salmon as the first ingredient blended with other hight-quality protein sources, including real tuna, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Omega-3 fatty acids help support a healthy immune system
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Salmon (source of glucosamine), corn gluten meal, soy flour, rice flour, beef fat naturally preserved with mixed-tocopherols, whole grain wheat, chicken meal (source of glucosamine), soy flakes, whole grain corn, tuna, glycerin, corn germ meal, oat meal, liver flavor, calcium carbonate, soybean oil, mono and dicalcium phosphate, caramel color, salt, fish oil, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   B-4173

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Salmon & Tuna provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (Min)

30.0%

Crude Fat (Min)

17.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-3 Fatty Acids (MIN)*

0.5%

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3717 kcal/kg
343 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-3/4 cups
(115–161 g) 

21–35 lbs.
(9.5–15.9 kg)

1-3/4 to 2-2/3 cups
(161–246 g) 

36–50 lbs.
(16.3–22.7 kg)

2-2/3 to 3-1/4 cups
(246–299 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/4 to 4-1/3 cups
(299–399 g)

76–100 lbs.
(34.5–45.4 kg)

4-1/3 to 5-1/4 cups
(399–484 g) 

Over 100 lbs.
(Over 45.4 kg)

5-1/4 cups (484 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
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    4.7/5
98%
Of customers recommend this product
2-11 of 231 Reviews
True Instinct Formula with Real Salmon & Tuna Dog Food
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    5/5
  • Jaxx4206
  • May 7, 2015
Loyal pet owner from Cleveland, OH, USA
  • Received Sample Received Sample

for my dog Payne

Payne is more energetic and goes right for the food when it's time to eat, seems like he is so young. His coat is soooo shiny and soft. He seems like a puppy again, I love it!!!

  • Quality
    5
    4
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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • Silvia
  • May 16, 2015
Loyal pet owner from CA
  • Received Sample Received Sample

WOW! This is a superfood my dog LOVES!

Wow. Wow. Wow! This dog food is amazing! My dog loved the food right away, and the small sized chunks and kibble pieces were just the right size for him to eat! His coat definitely became more voluminous and soft after eating Purina ONE for a few weeks, and he definitely has gained some energy! This senior dog who likes to sleep all day and night and slowly peruse around has random bursts of energy and begins to run around like a little puppy! I can't thank Purina ONE enough for being an amazing product! And thanks to Smiley360 & Purina for allowing me to sample this! I received a free product for the purpose of my review. Opinions are 100% my own.!

  • Quality
    5
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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • Kimberly66
  • May 27, 2015
Loyal pet owner from Ocean Springs, MS
  • Received Sample Received Sample

Quality food for a healthier pet.

I received this product 100% free. Purina One Smart Blend has given my elderly dog more energy than I have seen out of him in a long time. He also has a beautiful shiny coat now. I highly recommend this for every pet in your life. High quality food at an affordable price.

  • Quality
    5
    4
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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • Heather37
  • May 29, 2015
Loyal pet owner from Morganton, NC 28655, USA
  • Received Sample Received Sample

Increased Energy Immediately

I will start in saying that I received this product free in return for an honest review. I was very skeptical of switching dog food brands, especially because this one is not small dog specific and my dog is a Chorkie. The pieces are medium sized triangles and contain soft chunks of REAL meat. This was a lovely surprise. My dog absolutely loves the Salmon and Tuna flavor. I did try the Lamb one about two weeks after and she wouldn't touch it, but I believe that to be a flavor preference. Her energy levels increased noticeably within the first week of our trial, and her dull black coat of fur garnered a pretty sheen pretty quickly within the switch. I was very impressed with the results and my dog won't eat anything else now. I recommend trying this product, especially in a lazier dog!

  • Quality
    5
    4
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    1
    5/5
  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    5/5
  • outofmyway
  • June 1, 2015
Loyal pet owner from North platte ne
  • Received Sample Received Sample

purina one

I received purina one free of charge in exchange for my honest opinion. I absolutely love it. My dog LOVES this food! He eats this food as soon as I fill up the bowl. The flavor & quality is wonderful. His eyes & coat have improved since starting the 28 day challenge. I will be feeding him purina one from now on & recommend it to everyone.

  • Quality
    5
    4
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    1
    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • mtfrankie5
  • July 18, 2016
Loyal pet owner from Killeen, TX

Helps with my dog's dry skin

Helps Wyatt with his allergies and dry skin. Thank you!

  • Quality
    5
    4
    3
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    1
    5/5
  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    3
    2
    1
    5/5
  • Trayishere
  • May 3, 2015
Loyal pet owner from Albemarle, North Carolina
  • Received Sample Received Sample

My dog has a new favorite.......

I was happy to be chosen to try Purina One Smart blend true blend with salmon and tuna. I was able to do this as a member of Smiley360. I see great changes in my dog. His coat looked better almost instantly after eating this food by five. He also became more energetic. It was not hard changing his food because he loved the flavor. I definitely recommend this product it's awesome.

  • Quality
    5
    4
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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • Kennedy
  • May 8, 2015
Loyal pet owner from Savannah, GA, USA
  • Received Sample Received Sample

Great food

My two dogs got to try Purina One for free thanks to a sample I got from Smiley 360. I always like trying something new, but this time my dogs got to do just that. The results are great. They loved the food. Even my pets coats are smoother. I can recommend this food to all my friends.

  • Quality
    5
    4
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    1
    5/5
  • Value
    5
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    1
    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • frzngirl
  • May 19, 2015
Loyal pet owner from United States
  • Received Sample Received Sample

Loved

My dog LOVED Purina ONE! He was so excited when it came time to eat. Gave him more energy, his coat feels softer. I would recommend this to any one with a dog. I received a free product for the purpose of my review. Opinions are 100% my own.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    3
    2
    1
    5/5
  • mike28
  • May 29, 2015
Loyal pet owner from Carnegie, PA, USA
  • Received Sample Received Sample

My Dogs love it

I received a free sample of the PurinaONE SmartBlend with salmon and tuna. I wasn't sure my dogs would go for that flavor, but I was quickly proven wrong. They could not wait for me to get out of the way and start chowing down. Not one morsel was left in the dish. I have been using the product for a few weeks and still they are excited when I put it in the dish and never a single crumb is left. And there have been some foods where they leave some behind. What is most important to me is the ingredients. The first one is salmon, not some filler.

  • Quality
    5
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    4/5
  • Value
    5
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    4/5
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