Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
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    4.8/5
96%
Of customers recommend this product
2-11 of 677 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Kringle
  • March 24, 2016
Loyal pet owner from Ghent, NY, USA

Challenge

We needed no challenge, my Boy loved this meal from the very first day we saw it on the store shelves. Keep making my guy happy...

  • Quality
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Kimberlyn
  • August 6, 2016
Loyal pet owner from Michigan, MI

Quality food my German Shepard and chocolate lab can't get enough of!

We rescued our German from a horrible situation they were feeding her food just so she felt full. We tried 7 different kinds of dog foods but none were doing the trick. Walking through the store I saw turkey and venison and figured alright let's try this. Since then that's all she wants and her sister the chocolate lab won't eat her puppy food because she got a taste of the venison. I have noticed Chloe the Shepard doesn't itch at all anymore and the two girls keep up with one another and never stop playing.

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    5/5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    3
    2
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    5/5
  • fhill
  • October 12, 2016
Loyal pet owner from Michigan, USA
  • Received Sample Received Sample

My dog loves this!

so I did not receive my sample or coupon for my 28 day challenge. I notified Smiley360 and they are sending it again. I did go buy this for my dog so I could give an accurate review. My dog LOVES this. I have never seen her love a food as much as she does this. She gets excited and jumps around while barking and "talking". My dog as not been this excited in years! She is acting like a pup again. Since giving her Purina One she is begging for more. She comes to me and "talks" until I give her more. We usually feed her twice a day as we have done for the past eight years. She will not go to bed know until I give her some as a "treat". If that does not tell you how much my dog loves this I don't know what will! I will be buying Purina One for her from now on! My friends are now going to try this with their dog.

  • Quality
    5
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    5/5
  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
    4
    3
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    5/5
  • Abcd123
  • November 3, 2016
Loyal pet owner from Rochester, NY
  • Received Sample Received Sample

Helped with allergies

We did the 28 day challenge with our dog, a pit mix, who has gluten and chicken allergies. The Purina lamb and brown rice mix was tolerated very well by her and her red paws and tummy almost disappeared! Would highly recommend this food (both wet and dry) to any dog. We were finally able to put some weight on her!

  • Quality
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    5/5
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    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Novelreader
  • January 8, 2017
Loyal pet owner from Bowling Green ken9

Excellent product

I received a coupon to try this product for free and was not disappointed. I like the variety that I could get and the quality ingredients listed on your product. My dog enjoyed it so much that he licked the bowl clean and wanted more. In choosing a dog food I look for quality nutrition, how well my dog likes it and cost. I found all three qualities and your product. The fact that it was a free trial made it even better.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • moms2
  • January 19, 2017
Loyal pet owner from Pence, WI
  • Received Sample Received Sample

My labs favorite meal

This is our labs favorite meal. He loves the Turkey and venison flavor. He is almost 15 years old and going strong, thanks to Purina. I received this free for my review, opinions are 100% my own.

  • Quality
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    5/5
  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Tayers
  • February 20, 2017
Loyal pet owner from Jacksboro,TN

Dog food my dog loves to eat!

My indoor dog Max is diabetic. I fell good about feeding him the turkey and venison dog food because it is something that is healthy for him to eat. He enjoys it and eats it all up!

  • Quality
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • lhasalover
  • May 1, 2017
Loyal pet owner from Milwaukie, OR, USA

all my dogs love it

I have 5 Lhasa's and they are picky eater's and quite spoiled. They have ate Evo all their lives , I was at Walmart the other day buying treats and saw the Purina One turkey and venison on sale. I read the ingredients and where it is made as those two factors are very important to me, when I got home with it my dogs all went wild over it. Since they have been eating it my 2 boys that have had off and on stomach problems, loose stools have not had either one of these issues.I am really happy with it

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • sha70coo
  • July 15, 2017
Loyal pet owner from NW Arkansas

They like their Purina food.

Maverick was not eating his food.
Since the switch he eats,
and poos are better
Sissie has always been a Purina
indoor cat fan. I tried another once
and she was not having it.

  • Quality
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Amberdj2013
  • August 22, 2017
Loyal pet owner from Anniston, al

My dogs are addicted to this food!!

My dogs are picky eaters and with each of them being different sizes I'm glad I found a dog food that they all enjoy!

  • Quality
    5
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    5/5
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