Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
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    4.8/5
96%
Of customers recommend this product
4-13 of 677 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • kay9831
  • February 16, 2017
Loyal pet owner from Avon Park, FL 33825, USA
  • Received Sample Received Sample

my pets loved this brand

all 5 of my dogs loved this dog food very good quality for price of food would recommend to anyone with pets

  • Quality
    5
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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • DrPhibes
  • April 16, 2017
Loyal pet owner from Etobicoke, On

My dog loves it.

I've tried a number of different dog foods with my dog-from blue buffalo to raw food to kibbles and bits. She would eat it the first day or two and then nothing. She would just eat enough to not starve but it was very obvious that she was not enjoying it. I decided to try Purina One True Instinct with turkey and venison. She absolutely loves it and eats her two cups a day every day for over a month now. Her energy level is excellent, her coat is gorgeous. I am very happy that I made the switch. Thank you and please keep making this food.

  • Quality
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Lorily
  • June 26, 2017
Loyal pet owner from Colorado

Purina one

Very great product , my dogs love love purina one.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
    4
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    1
    5/5
  • Buddie
  • August 17, 2017
Loyal pet owner from Kansas city mo

Buddie/max dog food

We like the dog food, and would recommend it. I was a little disappointed when I couldn't use the $3.00 coupon.

  • Quality
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
    4
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    5/5
  • Wpooh1968
  • August 9, 2013
Loyal pet owner from Savannah, GA, USA

Happy Huskies

Our three Siberian Huskies like variety so I'm always changing food. They refuse to eat a lot of the expensive, holistic foods. I saw this and decided to buy a small bag. They loved it!!! They never leave one kibble, unlike other foods. Mmmm Mmmm Good! :-)

  • Quality
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Toni43
  • November 9, 2013
Loyal pet owner from Guys Mills, PA, USA
  • Received Sample Received Sample

Best Dog Food Ever, my four dogs love it!!

Purina sent me a coupon to try a free bag of dog food and I purchased Purina One True Instinct. Oh my gosh, best decision ever. I have four dogs and usually the dog food just sits in the bowl until they are so hungry they eat it. Not this food, boy this food I can actually feed them seperate and they will eat it right up. My dogs love, love, love this food. And even the cats tried to get in and get some. lol Thank You so much Purina for the coupon to try your dog food.

  • Quality
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • CrowdtapperGal
  • February 11, 2014
Loyal pet owner from Texas

Only dry food my dogs will eat.

I have 2 terriers who were very picky eaters until I switch to SmartBlends Lamb and Rice Formula. Not only do they love the taste, they clean their bowls at each feeding. They have more energy now and their coats look fantastic.
PS: all the SpecialBlends Formulas are great!

  • Quality
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • linda4
  • April 3, 2014
Loyal pet owner from willits, ca

true Instinct

The only dry food I've tryed(that's good for them) that they will gobble(turkey) up without adding wet food.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Emily
  • June 13, 2014
Loyal pet owner from Phoenix, AZ, USA

I love Purina One

My dogs are so picky. I turned to Purina One when my dogs tired of their previous dog food. It was a cheaper alternative than what I was paying before but it did not lack in quality. My dogs love it! They devour their food in about five minutes. I would definitely recommend Purina One to all of my puppy parent friends.

  • Quality
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    1
    5/5
  • MegaBob
  • April 6, 2015
Loyal pet owner from Mountain Home, ID 83647, USA
  • Received Sample Received Sample

A great dry dog food, that my dogs truly love.

I have raised Australian Shepherds for more than 30 years. Have tried many brands of good dog food, but when I came across True Instinct, it was an instant winner. My dogs (4) run hard everyday and truly like their food now. Please keep up the True Instinct production of dry dog food.

  • Quality
    5
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    5/5
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    5
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