Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
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    4.8/5
96%
Of customers recommend this product
5-14 of 677 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • terri2828
  • December 5, 2013
Loyal pet owner from panama city beach, fl

so glad we found purina one healthy weight

My overweight chocolate lab would not eat any other weight control formula. Absolutely loves Purina one healthy weight. Finished his bowl and feels satisfied instead of deprived. We even replaced his treats with the chicken bits. Our pitbull loves it too. And their coats look amazing.

  • Quality
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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Tinaeer
  • February 12, 2014
Loyal pet owner from morgantown WV
  • Loyalist Loyalist

Tina F

We rescued a poodle from a puppy mill who had been over-bred and was scheduled to be euthanized. She was underweight, her coat had to be shaved because it was dry and matted. She had no energy and didn't eat well. She just laid around, we had to carry her outside to potty initially. After a trip to the vet, we found out that her biggest problems were from her not getting enough nutrition.
We started her out on Purina Healthy Puppy Formula (because the vet said she would benefit from extras in the puppy formula and it's easier to eat) She was very shy but if I would sit beside her, I could get her to eat. We noticed changes immediately ! She became more energetic and more social. Her coat came in soft and shiny.
Thank you from my family and Josie our adopted poodle. Your food gave her just what she needed to return to health!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • cax56
  • April 19, 2014
Loyal pet owner from Elgin, Illinois

my picky eater loves it

My Greyhound loves this stuff! He eats all of his food at once and asks for more. Stools are solid. His coat gleams. Thank you!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    1
    5/5
  • rolls6186
  • July 17, 2014
Loyal pet owner from Ohio, USA
  • Received Sample Received Sample

Problem eater

My Boxer, Dolly, is a fussy eater, but she eats this product without hesitation enjoying every bite. Thank you for resolving this problem for me

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • luckigirl711
  • May 27, 2015
Loyal pet owner from Rockford, IL, USA
  • Received Sample Received Sample

My dogs LOVED this!

I have three dogs and they typically have their favorite foods and get very upset if I want them to try something new. Especially since it is dry dog food I thought they would not be fans, but I have to say all three of my dogs just loved this food and kept coming back for more! We have a new favorite in our house! I did the Smiley360 challenge and received free food from them and Purina One to offer an honest opinion!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • DanM
  • August 20, 2015
Loyal pet owner from Omaha, Ne

I had a bad opinion of Purina products

I didn't pick this food. I wanted some boutique type of private label food but my wife picked up a bag of Maturity Plus 7 instead. We have a wonderful 9 yr old golden retriever named Izzy who was sleeping all the time and was very lethargic. Now she is lively and has revived her puppy behavior. Izzy brings her toys to play fetch and she engages in play with our other dog. And I have revised my opinion of Purina products. This is an excellent food and I would be willing to recommend it to anyone.

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    5/5
  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • shannonmarie
  • October 6, 2015
Loyal pet owner from Colchester, VT, USA
  • Received Sample Received Sample

omg is all have to say

My Dog has never in her year and a half on this earth been so exited about eating anything EVER.. she was indifferent to the new food at first but when she realized that those meaty bits was actually FOOD and I wasn't playing a joke on her. watching her pig out was so adorable.. I will NEVER give her anything else.. she has more energy gets more exited during meal time and especially enjoys the wet food that accompany this line of product.. and the best thing other than her being so happy with her new food is she doesn't smell as much as she used to lol. she used to stink really bad and I don't know why all of the sudden she doesn't smell as she used to when she was eating the Rachel ray food. THANK YOU SO MUCH for offering this challenge.. I am thankful that I have found an amazing food. that is affordable and I will enjoy giving this to my Nova for years to come. AWESOME challenge.. I am so grateful I took part

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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Kolleen1221
  • January 9, 2016
Loyal pet owner from Millersville,MD

Switching my German shepherd to Purina One

I switched my 1 and a half year old German shepherd to Purina one because he wasn't gaining the weight that he should. I was feeding him 8 cups of food a day (4 in the am.. 4 in the pm), there was no reason why he wasn't putting on weight. We constantly were at the vet doing test after test to try to figure out why he wouldn't gain weight. After all test came back normal, I decided to try switching him back to puppy food.. Good friends of mine were feeding there puppy Purina so I took some for Benz to try. He LOVED it's, I actually was surprised being that Benz is a VERY picky dog! He has been on Purina for about a month and a half now and is currently up 3lbs, although Benz has may more pounds to gain, it's a start and I'm very happy with the outcome of switching to Purina one. I actually just recently switch my 9 year old Labrador to Purina one Chicken and Rice, im sure he will love it as well!

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    5
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    5/5
  • Value
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    4/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Jenmcg
  • May 12, 2016
Loyal pet owner from Augusta Georgia

Excellent dog food

Changed from low-quality Kibbles and bits and alpo brands to the Purina One venison blend. Excellent results, less shedding, more energy, better appetite. Definitely worth the additional seven or eight dollars for the overall health benefit of the Purina One brand.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Abrooks91
  • October 25, 2016
Loyal pet owner from Atco, NJ

Quality food my dog enjoys eating

I relieved a free bag of dog food to do the 28-day challenge by Smiley 360. He's been loving the food. I personally love the pieces of meat in the food.

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