Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
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    4.8/5
96%
Of customers recommend this product
6-15 of 677 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • goofy
  • April 11, 2016
Loyal pet owner from Buckeye, Az

great pet food

my dogs and cats have always been on purina one, and love the taste. There coats are amazing. We really like purina and have feed it for many, many years.

  • Quality
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Charlyee02
  • August 23, 2016
Loyal pet owner from Magnolia Springs, AL, USA

Excellent product

My dog is in love with your product !! I'm a couponer and I only buy items with coupons. I'll be watching for yours.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Americanbullydoglover
  • October 15, 2016
Loyal pet owner from Jacksonville, FL

Quality food my dog loves!

My American bulldog, Milli absolutely loves this brand! It's the only one she will eat. And I can be rest assured that it is healthy for her as well. We love it! Thank you so much!♥️

  • Quality
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • CathBrad
  • November 18, 2016
Loyal pet owner from Elberton, GA

My Gracie Loved It

We have officially switched to Purina One, my girl loved it so much better then the dog food she was eating! Thank you Purina for a making a great quality dog food!

  • Quality
    5
    4
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
    4
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    1
    5/5
  • Redheadedstory
  • January 11, 2017
Loyal pet owner from Milledgeville, GA
  • Received Sample Received Sample

Instant puppy enjoy treat

I received this item. Free from Smiley 360. My opinion is my own. My boxer loves this as a simple treat during the week. It makes her happy and full. She won't eat the whole can in a hurry so I used it as two treats for her enjoyment.

  • Quality
    5
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    1
    5/5
  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    3
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    1
    5/5
  • Pomnlab
  • January 20, 2017
Loyal pet owner from Pittsburgh, PA
  • Received Sample Received Sample

Free from smiley

Gave this to both my Pomeranian and black lab. They both loved it. Received coupons from smiley 360 to try the product for free. Looks like we will be getting this product from now on. Thanks!

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Fluffy
  • February 25, 2017
Loyal pet owner from Buffalo, NY, USA

Purina One-Chicken and rice

I always fed my Dane, Phoenix, Purina, starting with puppy chow. I then switched to Purina One as he got older. Tried the chicken and rice formula and he loves it. Maybe I'll try the venison flavor. But why chance a good thing? Thanks, Purina.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • orve
  • May 7, 2017
Loyal pet owner from Lock Haven, PA 17745, USA

great food

Hi I was told about your pet food by my sister in law and thought I would give it a try well we have two Chihuahua's and one mix breed the one Chihuahua was losing her hair on top of her head and on belly but know since we started too feed them this food all dogs are looking great they all have beautiful coats now and they have a healthy weight I can not say enough about it great stuff.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • August 4, 2013
Loyal pet owner from Murfreesboro, TN
  • Received Sample Received Sample

Amazing dog food!

I've been searching for a good dog food for the last few weeks, when I saw this dog food in the store I decided to order a free sample to see if my dog would eat it. When I opened the product I immediately noticed tons of chunks of meat which was really exciting. I let my Staffordshire terrier, Duchess, smell the food and she went nuts! She usually eats on a bowl of food through out the whole day but as soon as I put this in her bowl it was gone! I love this product because it does a great job of keeping my dog full, and she seems to have more energy. I immediately went to the store the next day to buy her a full sized bag. Her coat looks better, she has tons of more energy, she stays full and definitely looks forward to feeding time. I was a bit shocked when I first saw the price of this product but I now have no problem paying for it as it is a great food and she loves it. I would definitely recommend this product to anyone!

  • Quality
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • ang123
  • September 6, 2013
Loyal pet owner from Suring, WI

He LOVES it!!!!!!!!!!!11

Our one year old lab mix had gotten to where he wouldn't eat. We tried numerrous foods. He would just wait and wait sometimes a day or more then finally eat his feed. We had even stoped giving him treats to encourage his eating. Nothing worked .
THEN one day I found the True instinct. He was jumping at the bag befor I got it in the house. He now eats right away at his meal times.

  • Quality
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