Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
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    4.8/5
96%
Of customers recommend this product
7-16 of 677 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Lobstergirl
  • December 7, 2013
Loyal pet owner from St. Louis, MO, USA

Best Good Food Yet!!

I have 2 dogs that would rather eat Milkbones than dog food. i have tried every brand on the market and even all the Purina products. This True Instinct was a trial for my boys and they were actually excited. They l.ove the taste and they eagerly run to their dishes at feeding time. I have to say that this is the only food that they will eat and clean their dishes for. THANK YOU PURINA!

  • Quality
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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Steve
  • February 13, 2014
Loyal pet owner from

love it love it

I am sold and so happy. My dog looks so much better

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • ESSRULE
  • April 20, 2014
Loyal pet owner from Andover, OH 44003, USA

My dogs love Purina ONE and so do I

I have been breeding, showing and field trialing English Springer spaniels since 1984. I have been feeding Purina ONE since 1990. On my last litter I was guilted into trying a so called "better" feed. I tried so many different brands and most they would not eat, or did not do well on from Exclusive , TOTW, Diamond, Innova, EVO and 4Health. 4health chicken and rice was the only one they would eat without any issues, until they changed the recipe and the dogs blew their coat.

I started feeding ONE True Instinct on the recommendation of a Purina rep. So far so good! My boys love the taste and their coats are improving, stool size is small, eyes are clear and bright, breath is fresh and they have plenty of energy. What more could a dog owner/breeder ask for. I'll never switch from Purina products again. It's Purina ONE True Instinct for me.

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    4/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Tina2585
  • July 26, 2014
Loyal pet owner from Cleveland, OH, USA
  • Top 100 Contributor Top 100 Contributor

My dogs love it!

My boys love this food! But lately I have purchased my bags and have had a lot of crushed food. It seems like a lot of the food is crumbs. But my boys have always loved the flavor and I miss the senior food for large dogs.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • DG8712
  • June 2, 2015
Loyal pet owner from Burton, MI, USA
  • Received Sample Received Sample

Not a morsel left in the bowls!

Having 3 different dogs all different breeds it can be hard to find food they all love while meeting their needs. When I received a free coupon of Purina Ones True Instinct with salmon and tuna, I immediately went out and picked it up. I was excited to see something different than the usual chicken and beef. They used to nibble at their bowls, only eating when they got hungry enough. Now they are eager to eat and clean their bowls spotless. 3 bags later their much more energetic and the dry itchy skin is gone! My only complaint is how hard it is to find a bag of the salmon and tuna flavor bigger then 8lbs!

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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • mon1975
  • August 26, 2015
Loyal pet owner from Staunton, IL 62088, USA

Happy Boys!

My two dachshunds absolutely love this dog food! They turn their nose up at anything else. I noticed a spring in their step a few days after they started eating Purina True Instinct. Their eyes are clear and coats soft. Thanks for a great product!

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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • jacklynn
  • October 7, 2015
Loyal pet owner from Granger, IN, USA
  • Received Sample Received Sample

28 day challenge

My pup really does enjoy your product she seems to digest it easier than some other dog foods ive had her on. I have decided to continue with purina one dog foods for her . love your products . thanks

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • betty
  • November 10, 2015
Loyal pet owner from va

Great dog food program

My dogs love this food, look better, coat and skin is better, great cupons for product from many sources, overall great challenge and dogfood.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Aarron
  • May 24, 2016
Loyal pet owner from Douglas county, CO

Dogs love it !

I have 3 very picky German shepherds and at one point they were all on 3 different foods and the expensive ones at that. I was paying over $150 a month for food they didn't even like. And still having upset stomachs due to their sensitive stomachs. But I talked to my sister and she suggested the turkey and venison food so I said screw it why not try it. Now all my once picky eaters clean their bowls as soon as they hit the ground ! My pickiest shepherd does the happy dance now when she sees her bowl ! You can't beat the price either ! I'll never feed my dogs anything else

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    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • tiffney
  • September 20, 2016
Loyal pet owner from Oswego,ny
  • Received Sample Received Sample

Picky dogs loves Purina one

I have two dogs, a Chihuahua and husky mix, they both are very picky dogs.i was having a problem finding good they both love. I was buying two different kinds just to make them happy. And then I tried Purina one true instincts turkey and venison. I was so happy they both loved it. Both dogs seemed so much happier and energetic. And not to mention it was healthier for them which made me happier to. My dogs are like my children and I want the best for them. Thank you Purina one for making my life easier and my dogs healthier. I received a free product for the purpose of my review. Opinions are 100% my own.

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