True Instinct Formula With Real Turkey & Venison Dog Food

Rated 4.7 out of 5 by 317reviewers.
Rated 5 out of 5 by Purina One SmartBlend® True Instinct Grain-Free Formula Dry Dog Food, Turkey and Venison #Review #ONEdifference Verdict:So, why did I call the bits of jerky-style meats marshmallows before? It’s not for health reasons, but my dog turns out to be the dog that eats all the “marshmallows” out of the dog food first, leaving her “cereal” to eat last. That is how much she loves the new SmartBlend True Instinct formula from Purina One. The minute we pour the food, she starts nosing the food and you can hear her hunt for the chewy bits until she claims every last one of them. We purchased the Turkey and Venison blend and I even checked labels in the store. There is actual Venison and our dog loves this meat. From Duck to odd varieties like Swordfish, this dog is always eager for the wilder kind of meats. Our dog had surgery a little over a month ago and I thought I would have to worry about getting her to want to eat her normal dog food, but once I started mixing the Smartblend grain-free formula, that worry vaporized as did the food. She ate, gained back the 8 pounds she lost prior to having the surgery and it’s muscle mass she was able to regain. I was worried prior to surgery, as she lost muscle mass around the legs and neck area, to even going down a notch size on her collar. She was able to get that all back, plus we noticed she is full of energy to the point we are having a hard time keeping up with her. Our dog has us on a schedule now that she eats her dinner and then wants play, play, and more play. We actually get tired of playing tug-a-war with her and I now can’t even tug the plush away and run off like a bandit. I have to actually cheat and say, “let go or drop”, and then run with the plush but she always catches me! What you feed your pets really makes the difference and like reading labels for the food we eat ourselves, pick-up a bag of SmartBlend from Purina One and compare the True Instinct grain-free to the other brands. Fillers is not something this feed is full of and we saw the difference it made in our pet when she needed a good blend that not only she enjoyed eating, but aided in her recovery. Grab a bag and take the 28-Day Challenge today!I received the above product(s) free of charge from Purina One. I am not obligated to provide a positive or favorable review, just my honest opinion. My review is based on my experience with the product and/or brand, which may differ from yours. November 2, 2015
Rated 5 out of 5 by Very Happy Dogs! I have been feeding my dogs Diamonds Natural Lamb and Rice for the last 3 years. In January we adopted a 3 year old Male German Shepherd. I then started noticing that he and my other dog Nevada who is 8 years old had diarrhea all the time. Never dawned on me before with Nevada since she has allergy issues and that is why I had Diamond Natural Lamb and Rice dog food. Talk about feeling terrible. I started seeing the adds with Purina One Lamb and Rice and decided why not see if I could get it for them. Living where I do it is hard to find certain dog foods but luckily I found it! Now everything is back to normal and they had no problem adjusting which is strange since Nevada and my little adopted older gal Erin are picky eaters. So thank you I have very happy dogs with happy tummy's again! June 29, 2015
Rated 5 out of 5 by My dogs love Purina ONE and so do I I have been breeding, showing and field trialing English Springer spaniels since 1984. I have been feeding Purina ONE since 1990. On my last litter I was guilted into trying a so called "better" feed. I tried so many different brands and most they would not eat, or did not do well on from Exclusive , TOTW, Diamond, Innova, EVO and 4Health. 4health chicken and rice was the only one they would eat without any issues, until they changed the recipe and the dogs blew their coat.I started feeding ONE True Instinct on the recommendation of a Purina rep. So far so good! My boys love the taste and their coats are improving, stool size is small, eyes are clear and bright, breath is fresh and they have plenty of energy. What more could a dog owner/breeder ask for. I'll never switch from Purina products again. It's Purina ONE True Instinct for me. April 20, 2014
Rated 5 out of 5 by Not a morsel left in the bowls! Having 3 different dogs all different breeds it can be hard to find food they all love while meeting their needs. When I received a free coupon of Purina Ones True Instinct with salmon and tuna, I immediately went out and picked it up. I was excited to see something different than the usual chicken and beef. They used to nibble at their bowls, only eating when they got hungry enough. Now they are eager to eat and clean their bowls spotless. 3 bags later their much more energetic and the dry itchy skin is gone! My only complaint is how hard it is to find a bag of the salmon and tuna flavor bigger then 8lbs! June 1, 2015
Rated 5 out of 5 by Nutritious and Healthy...and my Dog could not be happier! My Dog Juneau, my beautiful Labradoodle, is madly in love with the product. It passed all tests! The taste, spell, size of package for the price and best of all... it's healthy for her! And I must say again....a great great bang for your buck! She has been eating One Smartblend True Instinct for about 6 months. It appears she is eager to eat (was not a good eater before this product) ..her coat is shiny and soft and she is very energized. The Vet says she is extremely healthy for a 2 yr old and surprisingly nothing was said about me changing her food as well. She was impressed with here teeth condition and remarked that she was at her perfect weight when she visited the Doc two weeks ago. Need I say more...from a very Happy Owner and Lovable Companion we say YES to Purina Smartblend and thank you Purina very very much!! June 28, 2014
Rated 5 out of 5 by Good nutrition means good stools: happy dogs and happy me! We are a dog rescue and receiving a bag of this food makes the dogs and me very happy! We love Purina ProPlan and Purina One products! They produce healthy coats, content dogs, and good stools. I consider this denser quality of Purina One products to be an excellent substitute for anyone on a budget to a top ranked food.When feeding rescue puppies, it is important I use a food without artificial colors and with quality ingredients. The puppy's health is often seen in the stool quality. If I could wave a magic wand, all our dogs would be fed Purina One and Purina Proplan foods that come into our care. April 9, 2014
Rated 5 out of 5 by love love love seriously this is just amazzzing! my dog takes forever to eat other dog brands. i bought this bag because i found a coupon for $3 off. so that was half price for a small bag n wowww my dog seriously loves this! i don't even have to add anything to it, he will sit down and enjoy this without any hesitation! September 20, 2013
Rated 5 out of 5 by Quality food our dog loves!!! I picked up this food right after I had rescued a 47# boxer from our local kill shelter in January of this year (2014). Buddy really loves this mix of turkey & venison! Within less than a month, Buddy was up to 60#!!! Now, you can't see his ribs, spine or hip bones, because they are now covered by lean muscles! Buddy is a happy boy who loves his family & will not be in a shelter again. :) <3 April 4, 2014
Rated 5 out of 5 by Happy pup! I was lucky enough to get to experience the Purina One challenge thanks to Smiley360 and their free sample. Since giving it to my dog, she is so much more active and happy. She seems to sleep better and even doesn't seem to have gas when sleeping. During our walks, her stools are more firm and aren't as hard to clean up. I am completely satisfied with Purina One and will definitely continue to use it. I would definitely recommend it to everyone and I already have told friends and family about it. October 5, 2015
Rated 5 out of 5 by Picky Dog Loves His New Food I have a 9 lbs Chihuahua who is very picky about what we deed him. Sometimes, I have to put a piece of treat in his bowl of dry food just for him to eat. But, we loves the Purina ONE® SmartBlend® True Instinct Grain-Free Formula, Nutrient-Dense With Real Chicken & Sweet Potato! He now eats his food without a treat in the bowl. He also finishes every time :) Look at his smile in the photo! October 6, 2015
Rated 5 out of 5 by Pups are loving it Just started trying the new Purina One SmartBlend so far my babies are loving it they have adapted well the the new food unlike others i have tried to switch them over to try this brand offers a few different bonuses the real chicken the fact it is highly digestible for my little one who is only 4lbs is a great bonus as he has digestive problems so i really liked this they offer different flavors as i can possible give them something different every so often change it up a bit no corn wheat or soy i am just loving all the perks and my dogs are loving all the flavor it has to offer September 20, 2015
Rated 5 out of 5 by 28 day challenge My pup really does enjoy your product she seems to digest it easier than some other dog foods ive had her on. I have decided to continue with purina one dog foods for her . love your products . thanks October 7, 2015
Rated 5 out of 5 by Yorkie-Poodle eats like a wolf I've been feeding this to my 4-year-old Yorkie-Poodle for 6 months now. Like my previous purebred toy poodle, he's a picky eater. He also has a dog food allergy to a lot of popular dog food brands, which causes his skin to flake and produce a very bad odor. I bought him the turkey and venison mix and he practically inhales it. He's a free-feeder but he acts as though I gave him people-food any time I fill his dish. His energy-levels are nowhere near slowing either, and the vet says he's in great condition. I recommend this dog food to anyone with a tiny, picky eater. September 1, 2015
Rated 5 out of 5 by My dog loves it! My Vet recommended Purina One for my small dog when he was throwing up, after the hamburger and rice treatment. They sell Hill"s food but said they feed their dogs Purina One. He only likes small pieces of food so I had to get him the Beef Small Bites because that is the only flavor that is small bites. He really took to Purina One right away and has had no problem since eating Purina One. I am very happy with the results! August 20, 2015
Rated 5 out of 5 by Our Brandi loves the chicken dry mix. Brandi loves the chicken, also we just tried the beef, loves this as well. Next time will be the Lamb and Rice. She also is partial to the wet foods and we divide the cans into 2 meals. We have an Australian Shepherd/Brittany Spaniel mix, 63 lbs. She was a rescue from our local shelter. She actually rescued us. She is tri-colored and has one blue eye and one brown. Very loving, loves to play and chase her toys. Her favorite treats are chicken jerky or beef. August 19, 2015
Rated 5 out of 5 by The perfect food for my Aussie Cattle Dog My dog Checkers rescued me about a year ago and in that time he and I have gone through a number of foods looking for one he actually enjoys eating. The shelter provided us with a mix they fed him which he seemed to be board with so we switched to Dog Chow because it was always fed my dogs in the past but he quickly became board with that so we switched to another brand and once again boredom set in.A couple of months ago he and I went to the pet store to see if we could find him something new. The brands I initially wanted to get him were far to expensive for my budget so we decided on a bag of Purina ONE True Instincts.In the time he and I have been together I have never seen him go at a food like he does the Purina ONE he used to just graze at his food but now when I put a scoop in his bowl he goes right at it. He still grazes but he always eats some when I fill his bowl which he did not do before.I have always trusted my dogs nutrition to Purina foods and my years of trust in providing a quality food to Checkers well continue on with Purina ONE. January 9, 2014
Rated 5 out of 5 by Siberian Husky loves this food! We have an Australian Shepherd and a Siberian Husky. The Husky is notoriously picky eater but is thriving on the Purina True Instinct food. He will eat this food over anything else that is offered. Both dogs are doing very well with shiny coats and are very energetic and happy pups! Our veterinarian feeds Purina One to his family dogs. Thank you! July 27, 2015
Rated 5 out of 5 by High quality food Noah enjoys. After eating True Instinct for 1 month, Noah's hair is thicker and eyes brighter. Noah also likes the taste of the product. We are definitely staying with True Instinct Turkey and Venison. Thank you Purina for such a healthy dog food! July 5, 2015
Rated 5 out of 5 by High quality, grain free affordable dog food my dogs love! I have tried multiple grain free dog foods. When I found True Instinct I was amazed how much my dogs love it. We have 2 dogs (7 yr. old Lab and 2 yr. old Bloodhound/Lab mix). The older dog no longer has weight issues, yet the "puppy" get enough for all her rambunctious energy. We been strictly feeding them this dog food for 4 months and I will not buy anything else ever again. I have highly recommended this food to family and friends and they can't believe how even the pickiest eaters clean their bowls. My 2yr. old actually started drooling when she see her bowl getting filled. October 8, 2014
Rated 5 out of 5 by Awesome product I have 2 mniature poodle mixes that were adopted from the city animal control pound - Diva (5 years old) and Rockstar (2 years old). I was always on the lookout for a new dog food because Diva would have tummy troubles and Rockstar showed absolutely no enthusiasim for food. Once I introduced Purina One SmartBlend - True Instince - that changed. Feeding time is now filled with jumping, excited dogs who eat in record time. Thanks Purina! Now if only I could get some coupons...... August 11, 2014
Rated 5 out of 5 by Keeps Healthy Weight and Coat I have always used the regular Purina ONE varieties, but when I started using the True Instinct, my American Eskimo (11 y.o.) started eating better and putting on weight, something she has trouble doing now that she's older. Our two Bassett/Lab crosses have no problems keeping weight on, but they do have beautiful shiny, soft coats. The only issue we have is they like the food so much we have to mix it with plainer varieties for the fatties or they would gobble it all in minutes (we free-feed to help the older gal). July 16, 2014
Rated 5 out of 5 by I was truly amazed ... We received a sample in the mail. The next day I put it in my finicky Pomeranian's food bowl and COULD NOT BELIEVE what then happened: for the first time in her life she ate her entire bowl of food start to finish! I had to look at the bag again because I thought I had just given her a bowl full of treats!! But no, it was definitely dog food! So she LOVES it and it's good for her and this is what I'll buy her from now on. Thanks, Purina! :) August 8, 2013
Rated 5 out of 5 by Great food for dogs! I have been feeding my dogs purina one for a long time. Their coats are shiny and they are healthy. Our dogs are rescues. They go from being underweight and undernourished to healthy "Purina One" dogs!! We would not feed them anything different. Thank you for being such a great product with great nutritional value for our family pets. July 17, 2014
Rated 5 out of 5 by Our dogs devour this food! Our two Cavaliers love this food. One of our dog's has an off-bite, and the small pieces and chewy meat morsels allow her to more easily eat the food than other foods we've tried. She's also been a finicky eater but is excited for meals now. Stools are small and firm too, so not a lot of food is going to 'waste.' Helps with cleanup! Thus, I give it 5 stars due to the dogs loving it and their high system utilization. Coats are silky and body mass index is appropriate for the breed, on this food too. December 31, 2013
Rated 5 out of 5 by True Instincts- Purina One I am on disability so money is tight. My small dog is very finicky and won't eat much dry food. I got a sample of this product with a $3.00 off coupon and he can't get enough of it. It is easy for him to eat and to him it is like a treat instead of food. Yoda, my small 8 pound dog loves it and the small bag will last him for a few weeks if not a month. Thank you and I will be watching for more coupons so I can leave him on this food. Good going Purina. Thank you!! September 5, 2013
Rated 5 out of 5 by Happy Huskies Our three Siberian Huskies like variety so I'm always changing food. They refuse to eat a lot of the expensive, holistic foods. I saw this and decided to buy a small bag. They loved it!!! They never leave one kibble, unlike other foods. Mmmm Mmmm Good! :-) August 9, 2013
Rated 5 out of 5 by All 4 of my dogs love it. I have 4 dogs and pleasing them with their favorite can be tough. With "True Instinct" the know when feeding time comes and they can't wait to eat it. They obviously want more but they'll just have to wait til next meal...... April 10, 2014
Rated 5 out of 5 by Awesome product I used to buy the expensive food at $35 a bag for a 16lb bag and my dogs didn't care for it (4Health). I bought this product and the dogs love it. The pieces of chicken, bison, and lamb are a wonderful addition to the food. The dogs can't wait to eat their food now. October 4, 2013
Rated 5 out of 5 by Purina One smart blends small bites My little min schnauzer mix loves this food. Thank you Purina for making an affordable good 4-them food. November 8, 2013
Rated 5 out of 5 by My dogs go GaGa! My three boys recognize the bag, and go gaga over the True Instinct. I wish it were easier to find in my rural area. It has been difficult finding consistently. February 20, 2014
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    The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

    It's Not for All Dogs

    Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

    May be Served Dry or Moistened 

    Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

    Making the Switch to Purina ONE

    Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

    No Supplements Necessary

    Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

    Fresh Water, Proper Diet & Veterinary Care

    Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.


    3901 kcal/kg
    360 kcal/cup