Purina ONE® SMARTBLEND®

True Instinct Formula With Real Turkey & Venison Dog Food

Rated 4.7 out of 5 by 197reviewers.
Rated 5 out of 5 by My dogs love Purina ONE and so do I I have been breeding, showing and field trialing English Springer spaniels since 1984. I have been feeding Purina ONE since 1990. On my last litter I was guilted into trying a so called "better" feed. I tried so many different brands and most they would not eat, or did not do well on from Exclusive , TOTW, Diamond, Innova, EVO and 4Health. 4health chicken and rice was the only one they would eat without any issues, until they changed the recipe and the dogs blew their coat.I started feeding ONE True Instinct on the recommendation of a Purina rep. So far so good! My boys love the taste and their coats are improving, stool size is small, eyes are clear and bright, breath is fresh and they have plenty of energy. What more could a dog owner/breeder ask for. I'll never switch from Purina products again. It's Purina ONE True Instinct for me. April 20, 2014
Rated 5 out of 5 by Nutritious and Healthy...and my Dog could not be happier! My Dog Juneau, my beautiful Labradoodle, is madly in love with the product. It passed all tests! The taste, spell, size of package for the price and best of all... it's healthy for her! And I must say again....a great great bang for your buck! She has been eating One Smartblend True Instinct for about 6 months. It appears she is eager to eat (was not a good eater before this product) ..her coat is shiny and soft and she is very energized. The Vet says she is extremely healthy for a 2 yr old and surprisingly nothing was said about me changing her food as well. She was impressed with here teeth condition and remarked that she was at her perfect weight when she visited the Doc two weeks ago. Need I say more...from a very Happy Owner and Lovable Companion we say YES to Purina Smartblend and thank you Purina very very much!! June 28, 2014
Rated 5 out of 5 by Good nutrition means good stools: happy dogs and happy me! We are a dog rescue and receiving a bag of this food makes the dogs and me very happy! We love Purina ProPlan and Purina One products! They produce healthy coats, content dogs, and good stools. I consider this denser quality of Purina One products to be an excellent substitute for anyone on a budget to a top ranked food.When feeding rescue puppies, it is important I use a food without artificial colors and with quality ingredients. The puppy's health is often seen in the stool quality. If I could wave a magic wand, all our dogs would be fed Purina One and Purina Proplan foods that come into our care. April 9, 2014
Rated 5 out of 5 by Quality food our dog loves!!! I picked up this food right after I had rescued a 47# boxer from our local kill shelter in January of this year (2014). Buddy really loves this mix of turkey & venison! Within less than a month, Buddy was up to 60#!!! Now, you can't see his ribs, spine or hip bones, because they are now covered by lean muscles! Buddy is a happy boy who loves his family & will not be in a shelter again. :) <3 April 4, 2014
Rated 5 out of 5 by love love love seriously this is just amazzzing! my dog takes forever to eat other dog brands. i bought this bag because i found a coupon for $3 off. so that was half price for a small bag n wowww my dog seriously loves this! i don't even have to add anything to it, he will sit down and enjoy this without any hesitation! September 20, 2013
Rated 5 out of 5 by The perfect food for my Aussie Cattle Dog My dog Checkers rescued me about a year ago and in that time he and I have gone through a number of foods looking for one he actually enjoys eating. The shelter provided us with a mix they fed him which he seemed to be board with so we switched to Dog Chow because it was always fed my dogs in the past but he quickly became board with that so we switched to another brand and once again boredom set in.A couple of months ago he and I went to the pet store to see if we could find him something new. The brands I initially wanted to get him were far to expensive for my budget so we decided on a bag of Purina ONE True Instincts.In the time he and I have been together I have never seen him go at a food like he does the Purina ONE he used to just graze at his food but now when I put a scoop in his bowl he goes right at it. He still grazes but he always eats some when I fill his bowl which he did not do before.I have always trusted my dogs nutrition to Purina foods and my years of trust in providing a quality food to Checkers well continue on with Purina ONE. January 9, 2014
Rated 5 out of 5 by picky pups We have 4 dogs -but we have two picky eaters; one is a small, little mix breed and one is a white pitt mix with allergies. They both immediately responded to this True Instinct with turkey & venison the first day. The small dog has never eaten dry dog food and now we can't keep her out of the Pitt's bowl. So glad to have found this. August 22, 2013
Rated 5 out of 5 by My 6 dogs prefer this Dog food, than any other I have 6 dogs, and they LOVE Purina one, more than any other brand. hands down!! July 3, 2013
Rated 5 out of 5 by Happy Huskies Our three Siberian Huskies like variety so I'm always changing food. They refuse to eat a lot of the expensive, holistic foods. I saw this and decided to buy a small bag. They loved it!!! They never leave one kibble, unlike other foods. Mmmm Mmmm Good! :-) August 9, 2013
Rated 5 out of 5 by Our dogs devour this food! Our two Cavaliers love this food. One of our dog's has an off-bite, and the small pieces and chewy meat morsels allow her to more easily eat the food than other foods we've tried. She's also been a finicky eater but is excited for meals now. Stools are small and firm too, so not a lot of food is going to 'waste.' Helps with cleanup! Thus, I give it 5 stars due to the dogs loving it and their high system utilization. Coats are silky and body mass index is appropriate for the breed, on this food too. December 31, 2013
Rated 5 out of 5 by Quality food all 7 of my dogs LOVE! Yes 7 dogs 6 are Jack Russell's and 1 is a staff-shire terrier I used to use pedigree but my dogs seemed to eat all the time sense I've switched to Purina One the eat less and are more active .And less to clean out in the yard waste . Thank you . December 4, 2013
Rated 5 out of 5 by High quality, grain free affordable dog food my dogs love! I have tried multiple grain free dog foods. When I found True Instinct I was amazed how much my dogs love it. We have 2 dogs (7 yr. old Lab and 2 yr. old Bloodhound/Lab mix). The older dog no longer has weight issues, yet the "puppy" get enough for all her rambunctious energy. We been strictly feeding them this dog food for 4 months and I will not buy anything else ever again. I have highly recommended this food to family and friends and they can't believe how even the pickiest eaters clean their bowls. My 2yr. old actually started drooling when she see her bowl getting filled. October 8, 2014
Rated 5 out of 5 by I was truly amazed ... We received a sample in the mail. The next day I put it in my finicky Pomeranian's food bowl and COULD NOT BELIEVE what then happened: for the first time in her life she ate her entire bowl of food start to finish! I had to look at the bag again because I thought I had just given her a bowl full of treats!! But no, it was definitely dog food! So she LOVES it and it's good for her and this is what I'll buy her from now on. Thanks, Purina! :) August 8, 2013
Rated 5 out of 5 by Great food for dogs! I have been feeding my dogs purina one for a long time. Their coats are shiny and they are healthy. Our dogs are rescues. They go from being underweight and undernourished to healthy "Purina One" dogs!! We would not feed them anything different. Thank you for being such a great product with great nutritional value for our family pets. July 17, 2014
Rated 5 out of 5 by Awesome product I used to buy the expensive food at $35 a bag for a 16lb bag and my dogs didn't care for it (4Health). I bought this product and the dogs love it. The pieces of chicken, bison, and lamb are a wonderful addition to the food. The dogs can't wait to eat their food now. October 4, 2013
Rated 5 out of 5 by Purina One smart blends small bites My little min schnauzer mix loves this food. Thank you Purina for making an affordable good 4-them food. November 8, 2013
Rated 5 out of 5 by All 4 of my dogs love it. I have 4 dogs and pleasing them with their favorite can be tough. With "True Instinct" the know when feeding time comes and they can't wait to eat it. They obviously want more but they'll just have to wait til next meal...... April 10, 2014
Rated 5 out of 5 by Awesome product I have 2 mniature poodle mixes that were adopted from the city animal control pound - Diva (5 years old) and Rockstar (2 years old). I was always on the lookout for a new dog food because Diva would have tummy troubles and Rockstar showed absolutely no enthusiasim for food. Once I introduced Purina One SmartBlend - True Instince - that changed. Feeding time is now filled with jumping, excited dogs who eat in record time. Thanks Purina! Now if only I could get some coupons...... August 11, 2014
Rated 5 out of 5 by Keeps Healthy Weight and Coat I have always used the regular Purina ONE varieties, but when I started using the True Instinct, my American Eskimo (11 y.o.) started eating better and putting on weight, something she has trouble doing now that she's older. Our two Bassett/Lab crosses have no problems keeping weight on, but they do have beautiful shiny, soft coats. The only issue we have is they like the food so much we have to mix it with plainer varieties for the fatties or they would gobble it all in minutes (we free-feed to help the older gal). July 16, 2014
Rated 5 out of 5 by My dogs go GaGa! My three boys recognize the bag, and go gaga over the True Instinct. I wish it were easier to find in my rural area. It has been difficult finding consistently. February 20, 2014
Rated 5 out of 5 by True Instincts- Purina One I am on disability so money is tight. My small dog is very finicky and won't eat much dry food. I got a sample of this product with a $3.00 off coupon and he can't get enough of it. It is easy for him to eat and to him it is like a treat instead of food. Yoda, my small 8 pound dog loves it and the small bag will last him for a few weeks if not a month. Thank you and I will be watching for more coupons so I can leave him on this food. Good going Purina. Thank you!! September 5, 2013
Rated 5 out of 5 by Taste that my boys enjoyed I have 3 dogs of different breeds, chihuahua, pomeranian, and a mixed breed and all three enjoyed the product! June 12, 2014
Rated 5 out of 5 by Happy dog. If my golden retriever Gunner could type, he would tell you this stuff is grrreat! December 4, 2013
Rated 5 out of 5 by Picky Eater No More I have an American Pitbull Terrier who was a very picky eater. It would take her all day to finish her bowl of dog food. She had bad gas, bad doggy breath and kept excessively pooping in the backyard it was a bit too much. She was on a lamb and rice diet and we had tried other expensive brands but nothing seemed to work or take until we hit the Mother load when we found Purina One Smartblend True Instinct Turkey & Venison dog food. She absolutely loved it and ate it all up in one serving. She never left her bowl until it was licked clean. Bowl licking good, she never did that before. Thank you Purina for developing such a good healthy choice of dog food. If I eat Turkey and Venison why shouldn't my dog be able to as well. You've made my Cali girl very happy. No more gas,no more bad breath and finally pooping normally in the backyard. Her coat has never looked better. I can also tell the positive change in her personality. If she could talk she would thank you guys as well. Thanks again. December 31, 2013
Rated 5 out of 5 by A great dry dog food, that my dogs truly love. I have raised Australian Shepherds for more than 30 years. Have tried many brands of good dog food, but when I came across True Instinct, it was an instant winner. My dogs (4) run hard everyday and truly like their food now. Please keep up the True Instinct production of dry dog food. April 6, 2015
Rated 5 out of 5 by Purina One Smart Blend Dry Dog Food I am having an issue with my reviewing this product. I have had it 2 weeks now and my dog refuses to touch it . I have tried placing just a few pieces in with her other food. I have added a few more each day and less of her regular food but Miss prissy knocks it out of the way. It even went so far as she had no food but that for 2 days so and did not eat at all. That is when I threw up my hands.I have tried both flavors. I will not let her go hungry. If I cannot get her to eat any of this within the allotted time period I will donate it to the local animal shelter. At this point am frustratedand am wishing I had a review of something I personally could have eaten or used and reviewed. I have followed the suggested start with a small amount and gradually add little more each day to transition her. She just nocks it out of her dish. I believe it is an excellent product just one my picky eater wont eat. September 12, 2014
Rated 5 out of 5 by Solved Oskar's skin issues Our Belgian Malinois has sensitive skin - always breaking out. We tried all different brands of dog food - including the expensive ones from the vet. Someone told us to stop any dog food with chicken and raise the protein level. Miracle !! After two bags of this - Oskar's skin irritation is down by at least 90 %. Thank you !! March 25, 2015
Rated 5 out of 5 by With two dogs, one elderly and one young and energetic, I have found their food for life in Purina One. I have a 15 yo abused pit cross I rescued 8 years ago. She's always had a sensitive stomach with no particular pattern. I think it is from a number of factors; anxiety, ptsd, wolfing her food down, and overeating when possible. I have dealt with this for many years. She would become bloated and vomit food she had eaten up to 12 hours earlier completely intact and undigested. From the time I started feeding Purina One Smart-blend exclusively, Annie has not had one episode. She loves it, The only time I had issues from the first time I used Purina One, was when she would have treats or eat from my young dogs bowl. It is a little expensive, which is why I continued to feed less expensive food to my younger dog. But, now I am starting to understand some of the things we unknowingly feed our pets and I've made the change. Since doing so, my dogs are vibrant, no bloating, no stinky gas and can't wait to get to their food bowls. I've learned my lesson and use Annie's sensitive stomach as a great barometer than the labels - if she love is, doesn't get sick and stays lively, I am doing something right! October 26, 2013
Rated 5 out of 5 by Wow So I attempted to do the right thing as I transitioned to this dog food. I tried to mix the old kibble with the new. The problem was my dogs liked this new kibble so much they would pick it out and leave the old kibble on the floor. Fortunately we had no issues with either dog's stomach which I attribute to the food being very well suited for them.I have honestly seen a difference in activity in one of my dogs since transitioning her to this brand of food. She seems much more active and definitely excited to eat. August 11, 2013
Rated 5 out of 5 by True Instinct saved my dog A couple of months ago our 14 year old german shepherd golden retriever mix started going down hill. We'd been feeding our 3 dogs various blends of another dog food that we thought was good for them. Hunter would hardly even get up. His belly was bloated and finally he quit eating, we just knew he was going to pass any day. We got him to eat cereal or cornbread with milk, wouldn't touch dog food. Our other two dogs ate the other food but, reluctantly.About 2 weeks into his decline one of our other dogs threw up and it was water and a whole bunch of little white beads from the dog food that was suppose to be good for their teeth!We went looking for a better dog food and found True Instinct with venison and turkey. We started by adding warm water and he ate the whole bowl! Within days we had a new dog! He's now active, he even runs again, and alert, a happy dog, we can see it in his eyes. Our other two large dogs love it too. They are healthy and full of energy.We want to thank you for your True Instinct dog food and for saving our dog, Hunter's life.We've been feeding our cats Purina Naturals for over a year and they love it We should have know the dog food would be good tooHunter's Mom April 16, 2014
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  • 30
    Min %
    Protein
  • 17
    Min %
    Fat
  • 3
    Max %
    Fiber
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    Ingredients

    Turkey, corn gluten meal, soy flour, animal fat preserved with mixed-tocopherols, poultry by-product meal (source of glucosamine), whole wheat, whole corn, soybean meal, brewer's rice, corn germ meal, venison, glycerin, oat meal, animal digest, calcium phosphate, calcium carbonate, salt, potassium chloride, caramel color, Vitamin E supplement, sulfur, zinc sulfate, choline chloride, ferrous sulfate, manganese sulfate, niacin, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite.   C-4174

    Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

    Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

    AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

    Learn more about our ingredients.

    Ingredients A to Z