True Instinct Grain-Free Formula With Real Chicken & Sweet Potato Dog Food

Rated 4 out of 5 by 10940reviewers.
Rated 5 out of 5 by Dachshund Tested .... Dachshund Approved I am usually very strict with what i will feed my dog. I tend to stick to a few brands that i know he loves and has done well on and since my 8 year old Dachshund is overweight i like to make sure he has quality ingredients to keep his weight managed.This food was absolutely amazing. He took to it right away which is really good. I started to integrate it into his current dog food to transition him over and he took to it well. I even caught him eating the Purina pieces out of his current food and leaving the old food in the dish.He really enjoys this food and I've noticed he hasn't had any issue with using the bathroom, he hasn't had any illness from it and he seems overall satisfied after eating.This dog food is a great product and one i believe my dog will be eating from here on out.I received my sample for free for the purposes of my honest review only my opinions are my own. October 22, 2016
Rated 5 out of 5 by Great dog food at a great price Bear ,is a 185 lb Saint Bernard with IBS. I recently started feeding him grain free and within 24 hours we were both happy. Bear for the first time in a very long time is having normal bowel movements. This is great for me because its a alot easier to clean up after him and he love eating again, as though he ever didn't, LOL I'm also impressed with the price , I have looked around and can't believe how expensive those other brands are. Having a very large dog , it can be frustrating when the vet tells you he should be eating a specific brand and you can't afford it so they look at you like a bad owner. Not anymore this is our new brand that is healthy for Bear and healthy for my wallet too.Thanks Purina for realizing not everyone can spend a fortune feeding their dog good food. September 15, 2016
Rated 5 out of 5 by Finally found something she loves !!!!! My Pitbull Asia has skin allergies due in part to her food. I've been going round and round trying different foods. She's a picky eater so she either won't eat them or they don't help with the allergy. I finally found Purina One Smart Blend True Instinct with turkey and venison. I put it in her bowl and she eats like she is starved every time. She loves her turkey and venison. Her skin has cleared up and she doesn't have the thick dander that comes with the allergy. Thanks Purina!I received a free product for the purpose of my review. Opinions are 100% my own." October 2, 2015
Rated 5 out of 5 by New Energy in Older Pets We took the 28 day challenge through Smiley 360. We thought our dogs loved their old food until we gave them Purina One Smart Blend. Now they will not even touch their old food.Our dogs range from 5 to 7 years old. They seem to have a renewed source of energy. We are glad we took the challenge and will now be purchasing Purina One Smart Blend as our primary dog food.Thank you Purina! My dogs love your product! October 13, 2015
Rated 5 out of 5 by My dog loves it! My dog can be picky with his food, but he wasn't with this! I received a free sample of the grain free chicken and sweet potato, and he devoured it like he would a treat. I've never seen him get so excited for dry dog food, so kudos to you for making a food he really likes! October 20, 2015
Rated 5 out of 5 by purina toby and tina seem to like the food well. they eat all without complaint. I have to monitor toby so he don't get mad at tina for trying to eat too. lol November 1, 2015
Rated 5 out of 5 by Great Change~ I revieved this dog food free for review and my sisters dogs were very excited to try this dog food. I was very happy to see all of the nutrients and viatamins in this kind of dog food. I am very happy knowing mila will be getting so much health benefits in this kind of food like protien and antioxidants! They seemed very excited to try it and I think they love it now! The food knid of resembles a treat that I was giving them before so they were very excited but now that they know its food and they can have it more , they Love it! October 5, 2015
Rated 5 out of 5 by Loki Approved I purchased a bag for my chocolate lab Loki and he seemed to really like it! He can sometimes be picky with food but he ate it all up and did not seem to get sick of the flavor over time. I like that it contains real chicken and sweet potato and Loki seems to really like it so thats all that matters!I received a free product for the purpose of my review. Opinions are 100% my own. October 24, 2016
Rated 5 out of 5 by my doggy has never looked for felt beter I received a free product for the purpose of my review thanks to smiley360. Opinions are 100% my own. Since I have started the challenge my dog has been full of energy and her coat is looking beautiful. I'm defiantly switching to this. She tolerates it better as well. October 19, 2016
Rated 4 out of 5 by Purina One My dog tried the Purina One soft food and unfortunately, it did not agree with my dog but the crunchy food she loves. She really loves the soft bites in the food and she picks them out first then eats the crunchy bits. October 18, 2016
Rated 5 out of 5 by Our Little Girl Loves It! My son's dog is staying with us while he is in transition between apartments. When the Smiley 360 challenge came up to use Purina One for 28-days, we took it. We received a coupon in the mail for the dog food and purchased it promptly. She seems to like the food! She is a finiky eater and doesn't do well with other foods. I would definitely recommend the food for others (and to my son!!) October 18, 2016
Rated 5 out of 5 by Great food at an affordable price! Our 3 dogs are taking the Purina ONE® SmartBlend® True Instinct Grain-Free 28-Day challenge. The dogs enjoy eating it and it seems to keep them full. It has them going to the bathroom less and they seem healthy and happy. Their coats look great. Give this food a try! I received this product to test free of charge and the opinions are my own. September 18, 2016
Rated 5 out of 5 by Excellent Food that my Dog eats Eagerly I have a 12 year old fussy Pomeranian with grain allergies. Until now I had been making her food at home as she turned her nose up at commercial foods. Then I received a sample of True Instinct Grain free for free to try. I never thought she would be so excited to eat a commercial food again!She loves it! And its healthy for her, she is acting half her age, jumping on the couch again, chasing the mailman and playing with her toys after ignoring them for years. I have never been happier with a commercial food in my life. September 18, 2016
Rated 4 out of 5 by old ways coming back i recieved for free for my honest 100% opinion. now to the good stuff.as soon as i got the sample bag i put some down to see what rox would do,she ate it all''why i am excited is she is 16 and has not eaten or liked dry food for 8yrs,this smelled really good and has all the nutritions needed for a dog.even the packaging is good,it seals back for the leftovers will stay fresh. September 7, 2016
Rated 5 out of 5 by Ms Finding this food was like finding gold. My Daisy had terrible trouble with digestion and bad skin reactions to other brands of dry food. THIS...is her love. Her eyes, coat, skin, and digestion are all perfect. Recently I was dog sitting for a neighbor. Her dog would not eat the kibble they sent with her. She would turn up her nose and walk away preferring to go hungry over eating no matter what. When I put this grain free chicken and sweet potato kibble in her bowl, she couldn't eat it fast enough. I believe these dogs say it all. Yum! June 13, 2016
Rated 5 out of 5 by After just one month I have a healthier, happier dog! I received a free product for the purpose of my review. Opinions are 100% my own.I tried Purina One Smart Blends for the first time about a month ago and I am very happy with the results! I always thought all dog foods were the same, it was just food, right? After just a week of Lola eating Purina One Smart Blends I noticed a change in her energy levels as well as her coat. Lola has always had a bit of a dull and thin coat but after just the one week I noticed her coat was already a little shinier and healthier looking. After a month on the food her coat is noticeably thicker and shinier! She also has a much easier time keeping up with the kids. She now plays with them for longer and has an easier time keeping up with them. Thanks Purina for making Lola the best dog she can be! November 3, 2015
Rated 5 out of 5 by Purina has helped my boy with his allergies! My beloved Chihuahua had recently been breaking out in hives and was even bleeding due to the allergies he had developed from his food. He was crying, rolling on the floor, desperate for relief! I took him to the vet who informed me he was allergic to his food and I needed to purchase grain free food. I stopped at Petco to pick some up and the cheapest they had was $60. I went ahead and purchased it because he needed it, but this price wasn't going to work as we have 4 dogs! A few days later I was accepted into Smiley360's mission for Purina, where I was lucky enough to receive a free sample to try. I couldn't believe they had a grain free food available for a 1/4 of the price! I slowly transitioned my dogs to Purina and I am happy to report that I have noticed a difference in all of them! My suffering boy no longer has hives, he is still slightly itchy as it takes time to go away completely, but no hives, no bleeding, and no crying anymore! Yay! I would highly recommend Purina One Smartblend True Instinct Grain free food to all pet owners! Don't wait until your pet is suffering! Switch them now! Every one of my dogs loves the taste of this food...and they are very picky eaters! October 20, 2015
Rated 5 out of 5 by Hershey took the Purina One 28-Day Challenge Purina One was an immediate hit with my dog, Hershey. He loved the lamb flavored dog food from his first taste test. Now he comes running at dinner time in anticipation. I love to see him enjoy his food knowing that it's made with natural ingredients. I like the fact that Purina One is grain-free and easy on his digestive tract. Hershey had no issues transitioning to the new food which was a concern I had. In a week I could see the increase in his energy, he was becoming more playful again. Now the benefits are everywhere his eyes and coat shine, he's energy levels are up, and he looks forward to meal times. Always a clean dish in our house. Thanks Purina One and Smiley 360 for letting us try the product free, mission successfully completed. November 1, 2015
Rated 5 out of 5 by continue to purchase My dog loves the food. We were using a previous Purina with the grain filler and we were picking those pieces out because she wouldnt eat. So we spend a little more and purchase the grain free. May 24, 2016
Rated 5 out of 5 by GrainFree for the Win My wife and I switched to grain-free formulas a few years back but the problem was, the market was thin for this product and few of the major dog-food brands switched over to this type of dog-food. We totally appreciate Purina making the jump and hope that a lot of the customer-base that left for grain-free comes back. My dogs love Purina dog-food and this is no different. They jumped right in on this food. The price is somewhat competitive which makes the switch a bit easy to make. It's available in stores around where I live.While I haven't seen the visual benefits of the grain-free because my dogs are already on it, the OneDifference Challenge is fun and I like seeing the dogs enjoy their dog food. September 27, 2015
Rated 5 out of 5 by My dogs loved it! My dogs absolutely loved Purina ONE SmartBlend True Instinct dog food. It is grain free but my dogs "say" the flavor is still great! They can't seem to get enough of it. One of my dogs is a picky eater but enjoys this dog food. I have been feeding this to my dogs for a week now and I have to watch how much I put in their bowl. I do believe they could eat the whole bag full in one feeding. Purina has always been a trusted brand for my dogs and this variety is no different. I will definitely be purchasing more when my current dog food bag gets low. I would recommend this for a happy, healthy dog.I received a free product for the purpose of my review. Opinions are 100% my own. October 7, 2015
Rated 3 out of 5 by Has Potential I received a free sample of Purina One Smartblend True Instinct in the chicken and sweet potato flavor and my dog would not eat it. My dog is a picky eater and after many food changes (including this one) I've confirmed that she does not like chicken flavored dog food. Still, I decided to give the 28 day challenge a try and got a Purina One Smartblend True Instinct in turkey and venison flavor. She absolutely loved the venison chunks but she would only eat a little bit of the turkey kibble. I suspect she doesn't like ANY type of poultry. I managed to get her to day 15 of the challenge before I changed to her previous dog food. I gave it 3 stars because what she did eat from the two flavors delivered results. She stopped scratching (which was probably an allergy from previous food#, had energy, and digested the food better than any other I have tried to feed her. It's a shame she does not like poultry because I think this could of been the perfect food for her. Hopefully Purina will come out with another flavor until then I think I'll try another Purina One Smartblend formula in the beef flavor #she loves beef!) because I did like the differences I saw.I received a free product for the purpose of my review. Opinions are 100% my own. November 2, 2015
Rated 4 out of 5 by Definitely Recommended for grain free seekers This product was given to me as a sample but the opinions I have are my own. From the very first day we tried this kibble, my dog(Talbot) will devour it each time and wants more after his cup is gone. We used to have to play with him and his food to get him to eat it, this food he'll eat on his own:) The things I did notice an improvement on and that were advertised for this product were an increase in energy, brightness in eyes, and my dog loving the taste. Ever since he started eating this kibble, he had TONS of energy and went back to his puppy demeanor, not the 7 year old lying down pup. He wanted to play all the time and always got excited just to go outside:) Brightness in eyes came along with that because he was awake more and not oversleeping. He did digest his food a little bit better but not a significant difference that I noticed. The thing I was kinda disappointed with that the product advertised was an improvement on dental health as well as the skin/coat softness. I didn't notice any significant difference(or small for that matter)...I was really hoping for some improvement on his teeth/gums:/ BUT, overall this product I would definitely recommend because it is grain free and your dog will most likely gobble it up:) October 15, 2015
Rated 5 out of 5 by Great Dog Food BJ really enjoyed Purina One! Although the food didn't last 28 days, He literally devoured the food! He usually graze(picky eater) throughout the day but not eating Purina One Lamb, he ate his entire serving! We went out to purchase the largest bag! Definitely switching over toPurina One #gotitfree #ONEDifferenceI received a free product for the purpose of my review. Opinions are 100% my own October 15, 2015
Rated 5 out of 5 by Good going in and coming out My lil Maltese was not too fond of some of the other high end dry foods. Back in the 90's my Pom ate Purina One and lived a healthy 15 years. Decided to give this new line a try. He gobbles it up and most importantly for me, as a Registered Nurse, his BM's are good and healthy looking. Might take a few feeds to achieve this last statement though. Good Stuff as always, from Purina March 13, 2016
Rated 5 out of 5 by 28 Day Challenge If there's one thing i enjoy more than a challenge it's receiving a positive outcome from it. By taking the Purina ONE 28 day challenge I have achieved this. Not only did my pet seem to really like it I have noticed a big difference in her energy level and it the texture and shininess of her coat. I truly love my Michonne and want what is best for her so i will continue to feed her this. I received a free product for the purpose of my review. Opinions are 100% my own. October 29, 2015
Rated 5 out of 5 by Food my do enjoys My dog Max has tried the 28 day challenge from Smiley 360. I have seen a change in is skin for the better. He seems to enjoys Purina ONE® Smart Blend® True Instinct Grain-Free Formula Dry Dog Food. I received a free product for the purpose of my review. Opinions are 100% my own October 27, 2015
Rated 5 out of 5 by My Dog Enjoys It! My dog is very picky and he will only eat little chunks of food, so I was glad that this product offers smaller bits of dog food. My dogs fur is softer and shiner. He has more energy and he seems more happier overall."I received a free product for the purpose of my review. Opinions are 100% my own." October 3, 2015
Rated 5 out of 5 by Purina One 28 day challenge Smiley 360 and Purina supplied a free sample and coupons so we could try this food for 28 days. Sadie loved it and she wasn't allergic or have any negative issues. She was very eager to have more! November 4, 2015
Rated 5 out of 5 by My Babies are loving it i am excited to try new product that is healthy for my four legged kids the deserve nothing but the best and so far they are loving there new food i am happy to read it is made with real chicken easily digestible for my little one and grain free it is one pet food that so far my babies are loving it tried to switch products previously and they were having nothing of it and this one is different "I received a free product for the purpose of my review. Opinions are 100% my own." September 20, 2015
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    The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

    It's Not for All Dogs

    Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

    May be Served Dry or Moistened 

    Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

    Making the Switch to Purina ONE

    Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 – 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

    No Supplements Necessary

    Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

    Fresh Water, Proper Diet & Veterinary Care

    Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.


    3896 kcal/kg
    442 kcal/cup