Image of True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
Product Overview

No matter how far science advances us, we 
always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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92%
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • natoshia_nc_14618180
  • July 18, 2017
Loyal pet owner from

Great

Purines one grain free dry dog food is a great product. I would recommend this to anyone.

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • michelle_ma_14540228
  • June 16, 2017
Loyal pet owner from

My pup loves this!

The free sample if Purina One Grain-free Dry Dog Food I received from Pinchme.com was a big hit! Beefy gobbled it right up and was looking for more! He's picky. If your dog is finicky, give it a try.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • tiffany_va_14523460
  • July 12, 2017
Loyal pet owner from

Purine one

Purnia one gain free dry dog food it was okay my dog didn't eat it as fast as the other dog food that eat

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
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    1
    5/5
  • maria__pa_14576133
  • July 4, 2017
Loyal pet owner from

My dog loved it!

Now I must start off by saying that my dog loves food of any kind. However as a dog mom you can notice subtle ways that she likes one product a little more than another. When we first gave her the sample she became very excited and ate it in two seconds! She also licked the bowl clean! In my mind that is a win for this food.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
    4
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    5/5
  • theresa_nc_14554670
  • July 18, 2017
Loyal pet owner from

new favorite

Purina One is a trusted brand. The grain free dry dog food is there favorite.

  • Quality
    5
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • crystalee_ny_14617705
  • June 16, 2017
Loyal pet owner from

Dog food

Purine ONE Grain-Free Dry Dog food gave my dog energy and he loves it.

  • Quality
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • jackie_tn_14639074
  • July 12, 2017
Loyal pet owner from

Great dog food

I will continue to buy and feed this product to my dog

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5
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    5/5
  • bernadette_pa_14544940
  • June 27, 2017
Loyal pet owner from

Purine One Grain Free Dog Food a hit

Purine One GrainFree Dog food was a hit. We couldn't give this to our pup because husband stomach USB always upset from eating th wild creatures. We gave this to our neighbors dog Andrew he loved it. The Purina One GrainFree had him begging at our fences for more. I bought a smaller bag to give to him and he no longer eats his Blue brand. purina One for him

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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  • krystal_mo_14661779
  • July 12, 2017
Loyal pet owner from

Good product

My dog enjoyed the sample, I liked that it was healthy.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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  • amber_fl_14697824
  • June 27, 2017
Loyal pet owner from

I love that it is not made with corn

I hear so many negative things about feeding corn and other grains to your dog but when I look at the ingredients in all the different kinds of dog food, it is always the first or second ingredient on there. Purina One "grain free" is the first "affordable" dog food I have found that did not have it in their list of ingredients and best of all, my dog loves it so win win!!

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