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True Instinct Formula with Real Salmon & Tuna Dog Food

Take the 28 Day Challenge
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real salmon as the #1 ingredient, with a SmartBlend of real tuna and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real salmon is the #1 ingredient with real tuna
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real salmon as the first ingredient blended with other hight-quality protein sources, including real tuna, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Omega-3 fatty acids help support a healthy immune system
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Salmon (source of glucosamine), corn gluten meal, soy flour, rice flour, beef fat naturally preserved with mixed-tocopherols, whole grain wheat, chicken meal (source of glucosamine), soy flakes, whole grain corn, tuna, glycerin, corn germ meal, oat meal, liver flavor, calcium carbonate, soybean oil, mono and dicalcium phosphate, caramel color, salt, fish oil, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   B-4173

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Salmon & Tuna provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (Min)

30.0%

Crude Fat (Min)

17.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-3 Fatty Acids (MIN)*

0.5%

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3717 kcal/kg
343 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-3/4 cups
(115–161 g) 

21–35 lbs.
(9.5–15.9 kg)

1-3/4 to 2-2/3 cups
(161–246 g) 

36–50 lbs.
(16.3–22.7 kg)

2-2/3 to 3-1/4 cups
(246–299 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/4 to 4-1/3 cups
(299–399 g)

76–100 lbs.
(34.5–45.4 kg)

4-1/3 to 5-1/4 cups
(399–484 g) 

Over 100 lbs.
(Over 45.4 kg)

5-1/4 cups (484 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    4.7/5
98%
Of customers recommend this product
1-10 of 232 Reviews
True Instinct Formula with Real Salmon & Tuna Dog Food
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • EJ23
  • May 2, 2015
Loyal pet owner from Greenup, KY, USA
  • incentivizedreview incentivizedreview

Quality Food My Dogs Love!

I received a free product from Smiley360 for the purpose of my review. Opinions are 100% my own.

I have three dogs a Spaniel, Lab/German Shepard mix and a Boxer. All of them suffer from different health issues and we're all on separate dog foods. Including, prescription based. It's finally great to find one dog food that they all enjoy and is giving them the health benefits that they need.

We are happy customers who have just found our new dog food!

  • Quality
    5
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    5/5
  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • bri1897
  • May 8, 2015
Loyal pet owner from Madison Heights, VA
  • incentivizedreview incentivizedreview

My Dog Loves Purina ONE SmartBlend True Instinct With Salmon & Tuna

I recently started feeding my chihuahua Purina ONE SmartBlend True Instinct With Salmon & Tuna dry dog food. My dog has never been '"excited" about dry dog food in the past, but she has been excited about eating this brand. She must love the taste because she eats the entire bowl every time we put it in her bowl. I'm so happy she loves the taste, but am more happy about the quality ingredients. Salmon is the first ingredient, and the blend also contains antioxidants. I received this product free for the purpose of my review. However, my opinion is 100% my own. I plan to continue to purchase this dog food in the future because my dog is loves it.

  • Quality
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    5/5
  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • jessann713
  • May 29, 2015
Loyal pet owner from Belleville, MI
  • incentivizedreview incentivizedreview

Wow! Just Wow!

We used to buy all three of our dogs special food that cost more than $50.00 at the pet food store. It was supposed to be the "best". Well, it's hard to continually spend so much on food, and then not see improvement from our boys. We had one dog in particular that had some stomach issues, and told ourselves that we needed to buy the food to help him. Well, as part of a Smiley360 campaign, I got to try this amazing food. My dogs LOVED it. They ate a full bowl and begged for more. My pup's stomach issues have improved and their coats and skin look great! Higly recommend.

  • Quality
    5
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    5/5
  • Value
    5
    4
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    1
    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • Tbecks
  • December 2, 2016
Loyal pet owner from Hales Corners, WI, USA

My vet recommended this

Our dog seems to have a sensitive stomach. Needless to say, we tried a few different dog foods and even different flavors of the Purina One before we settled on the salmon and tuna. Our dog hasn't had any issues with this food and she even eats it slower. My only complaint is it's hard to find in stores here. I went to 4 different stores tonight and just gave up frustrated and angry. PLEASE get in in more stores so it's not aggravating to your customers. Every store had the same flavors and none of them had the one we need.

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    5/5
  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • HappyDogMom
  • May 13, 2015
Loyal pet owner from NY
  • incentivizedreview incentivizedreview

Jack loves it!

My dog Jack took the 28 Day Challenge. We received a free sample of the Salmon & Tuna flavor. Jack really likes this food. He's not usually very picky about food, but will usually let it sit in his bowl and munch on it slowly throughout the day. When he had Purina ONE, however, he ate all his food right away. He really likes the taste. I did see a change in his energy levels and his coat is softer.

Overall, this product is great! I just wish it wasn't so expensive. I don't think I can afford to buy it every week, but I will purchase it again when finances allow.

  • Quality
    5
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    5/5
  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • ShellyMarie
  • May 23, 2015
Loyal pet owner from Las Vegas, NV, USA
  • incentivizedreview incentivizedreview

Dog Approved!

I received this complimentary for testing. Highly recommend and my dog approved. I have been in search of a new dog food for several months and was excited to try something new. I have a very picky Sheltie and it's hard to find food he likes. Purina One True Instinct has dried tuna and salmon and is very different from other's I've tried. The first time I gave him the food he started devouring it before I could even finish pouring. That was just the first day and a month later nothing changed. He looks forward to his meals, and I'm happy since I know the is a great source of balance food and proteins.

  • Quality
    5
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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • oftwinboys
  • May 29, 2015
  • incentivizedreview incentivizedreview

My Dog Seems to Love It

I was able to use the first bag as treats to get my puppy (ok he isn't a puppy but he has enough energy for two!), and he scarfed it down every time. I definitely don't speak doggy, but I do know a wagging tail and explosions of energy afterwards usually means hel ikes it. I haven't noticed a major difference in my dog's energy (with him having so much of it to begin with), but I have noticed that he seems eager for this dog food. I've enjoyed feeding this to my dog, and I do believe has enjoyed eating it as well. I did receive a sample at a full discount for me to test in exchange for my review.

  • Quality
    5
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    5/5
  • Value
    5
    4
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    2
    1
    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • Heathermv
  • March 11, 2016
Loyal pet owner from Kingston,Ont

Yummy food for picky eaters

My Pomeranian is extremely picky. As soon as I put this food in her dish she runs to the bowl! She loves the soft chewy tuna !! Great food for a great price! I've tried premium pet foods and this product is the best out of all of them

  • Quality
    5
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    5/5
  • Value
    5
    4
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    2
    1
    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • Reba976
  • March 4, 2017
Loyal pet owner from Rice Lake, WI

Dog With Skin Allergies

Hi, I have a 5 year old Pure Breed Golden Retriever named Junior. With various trips to the vet throughout the years, multiple skin reactions, multiple medications, I decided to give the Purina One True Instinct Salmon Food a try this winter being his allergy meds run around $100 a month and they aren't as bad during the winter months in Wisconsin. I must say that it has made a lot of difference in Juniors skin and coat. He has not had a break out on is belly this winter with only using this food. Granted I probably will have to give him his allergy meds during the summer because they are pretty severe allergies, but this food is just a bonus to help with his condition. I would highly recommend this food because of the Omega Fatty acids in there to help with skin allergies. Junior loves the food as well - although it does smell fishy a little, but he doesn't seem to mind one bit and another bonus with a sensitive stomach is that it has not upset his stomach one bit. I always fed him the Purina One Lamb and Rice formula, but am so glad I switched to the Salmon Tuna formula due to his allergies.
Thank you for making such good food for my love- my golden retriever Junior.

  • Quality
    5
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    5/5
  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5/5
  • Mommy84
  • April 30, 2015
Loyal pet owner from IN
  • incentivizedreview incentivizedreview

My dog really liked this

I received this product for free for review. My dog really enjoyed this food. Plan on purchasing more in the future.

  • Quality
    5
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    5/5
  • Value
    5
    4
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    1
    3/5
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