Image of True Instinct Formula with Real Salmon & Tuna Dog Food
True Instinct Formula with Real Salmon & Tuna Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real salmon as the #1 ingredient, with a SmartBlend of real tuna and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real salmon is the #1 ingredient with real tuna
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real salmon as the first ingredient blended with other hight-quality protein sources, including real tuna, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Omega-3 fatty acids help support a healthy immune system
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Salmon (source of glucosamine), corn gluten meal, soy flour, rice flour, beef fat naturally preserved with mixed-tocopherols, whole grain wheat, chicken meal (source of glucosamine), soy flakes, whole grain corn, tuna, glycerin, corn germ meal, oat meal, liver flavor, calcium carbonate, soybean oil, mono and dicalcium phosphate, caramel color, salt, fish oil, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   B-4173

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Salmon & Tuna provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (Min)

30.0%

Crude Fat (Min)

17.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-3 Fatty Acids (MIN)*

0.5%

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3717 kcal/kg
343 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-3/4 cups
(115–161 g) 

21–35 lbs.
(9.5–15.9 kg)

1-3/4 to 2-2/3 cups
(161–246 g) 

36–50 lbs.
(16.3–22.7 kg)

2-2/3 to 3-1/4 cups
(246–299 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/4 to 4-1/3 cups
(299–399 g)

76–100 lbs.
(34.5–45.4 kg)

4-1/3 to 5-1/4 cups
(399–484 g) 

Over 100 lbs.
(Over 45.4 kg)

5-1/4 cups (484 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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    4.7/5
98%
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True Instinct Formula with Real Salmon & Tuna Dog Food
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    5/5
  • LizW
  • May 28, 2015
Loyal pet owner from Leitchfield, KY
  • Received Sample Received Sample

Hershey loved purina one

My Boston terrier, Hershey loved Purina one dog food and he is usually a very picky eater.

  • Quality
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • SandraD
  • June 1, 2015
Loyal pet owner from Syracuse, NY, USA
  • Received Sample Received Sample

Excellent dog food!

I received a free and took the Purina ONE 28 day challenge. Peanut loves this food and I have been buying it from now on.

  • Quality
    5
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    5/5
  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
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    1
    5/5
  • Jody47
  • June 30, 2016
Loyal pet owner from Illinois

My dog has never felt better!

My rescue dachshund Riley is 12 years old. He had always had problems with vomiting with other dog foods - only once or twice a month but too often for me to be comfortable. I was advised by a salesman at a local pet food store that his dog had digestive issues too and that salmon or lamb seemed to work best for him. I tried the salmon formula and Riley loves the soft chews (usually picks them out first) but then eats all of it and he's picky. He has not vomited once since starting him on the salmon formula and I am so grateful and he gives it a two woof thanks! My only concern is that it is hard to find locally, especially in the smaller (7 lb) bag.

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    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • LilsisR1
  • August 25, 2017
Loyal pet owner from Dallas, Tx

#1 Dog food

OMG! This is the best dog food I've every purchased for my dogs. Every since I been buying this dog food for my dogs they won't eat other dog food I purchase whenever I can't find Tuna and Salmon. It treats their coat and they gain weight. Please don't stop selling 40lb bag of Tuna and salmon.

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    0/5
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    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
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    2
    1
    5/5
  • Sammie1208
  • May 6, 2015
Loyal pet owner from Hialeah, FL, USA
  • Received Sample Received Sample

Both my fur babies love this.

So I decided to slowly introduce my dogs into purine one and they love it. They even begged for more. I think this is definitely a healthy food for my babies. I would definitely recommend it to my fellow fur parents. I recieved it free from smiley 360. But I will continue to purchase this for my babies.

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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    5/5
  • patty
  • May 15, 2015
Loyal pet owner from United States
  • Received Sample Received Sample

my dogs love it

My dogs love your product, it is small enough for the little mouths, but big enough for them to still have something to chew on. they really love the soft pieces that is the first thing they go for then they go for the hard ones, they are getting up in age and i think it is a good balance of soft and hard so they are still getting the crunch to clean their teeth. I got this as a free sample so this is my opinion 100% thanks.

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  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    3
    2
    1
    5/5
  • Denise
  • May 28, 2015
Loyal pet owner from Teaberry, KY 41660, USA
  • Received Sample Received Sample

My dogs love this food!

I was given a sample of Purina One Smart Blend from Smiley 360 and Purina One for my honest review,my opinions are my own...My dogs have loved the taste of Purina One Smart Blends from the first day,always a plus for any pet owner with picky pets...After having fed my dogs Purina One Smart Blend over a month I have noticed a big difference in my dogs energy levels,they're eyes are shiner and brighter than before and their coat looks and feels great,also they don't seem to be shedding like they did before,I definitely recommend Purina One Smart Blends and will be purchasing again for my two fur babies,can't wait to try different flavors and see which ones they prefer...

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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • deenibeans
  • May 29, 2015
Loyal pet owner from Baltimore, MD
  • Received Sample Received Sample

Dog loves it!!

Received a free sample of this to try. My dog absolutely LOVED the food. This food did help his coat to be soft and shiny. I like that the food had natural ingredients. I personally like to feed him game over anything, so we have switched to the turkey and venison variety and he loves that as well. Just switched this week so waiting to see how this stands up.....

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    5
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    5/5
  • Value
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
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    2
    1
    5/5
  • cool1965
  • August 11, 2015
Loyal pet owner from Nashville, TN, USA

Quality of the brand

My babies love this all they would eat try feed them the regular purina dog food they dont like only purina one I buy the one with lamb in plus publix grocery sometime runs special on purina one

  • Quality
    5
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    5/5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    5/5
  • Jeanineitsme
  • November 17, 2016
Loyal pet owner from Puyallup, WA
  • Top 100 Contributor Top 100 Contributor
  • Received Sample Received Sample

Duke loves his new Purina One Smartblend True Instinct Dog Food

I have been trying out Purina One Smartblend True Instinct Dog Food on my German Shepherd for the past month. It took a little bit of work to shift him from his old food as his tummy tends to be a bit sensitive, but we combined his old food with the new food to begin with and then tapered off of the old food. The Purina One Dog Food looks better than the old brand and it seems to be preferable to him as well. He never really got excited about his food before. Sometimes we had to prompt him a number of times to get him to eat. Not with Purina One! He made a beeline from the house to his dish as soon as he realized it was there!

His coat is shinier and he is more active. I'm not sure if that's a plus or not! ;) He's looking much more healthy now and I think we've found his new food. I will be using my extra coupon for $3.00 off on my next bag of dog food. Thanks to Purina and Smiley360 for the opportunity to get this product for free for the purpose of review.

  • Quality
    5
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    5/5
  • Value
    5
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