Image of True Instinct Formula with Real Salmon & Tuna Dog Food
True Instinct Formula with Real Salmon & Tuna Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real salmon as the #1 ingredient, with a SmartBlend of real tuna and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real salmon is the #1 ingredient with real tuna
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real salmon as the first ingredient blended with other hight-quality protein sources, including real tuna, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Omega-3 fatty acids help support a healthy immune system
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Salmon (source of glucosamine), corn gluten meal, soy flour, rice flour, beef fat naturally preserved with mixed-tocopherols, whole grain wheat, chicken meal (source of glucosamine), soy flakes, whole grain corn, tuna, glycerin, corn germ meal, oat meal, liver flavor, calcium carbonate, soybean oil, mono and dicalcium phosphate, caramel color, salt, fish oil, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   B-4173

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Salmon & Tuna provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (Min)

30.0%

Crude Fat (Min)

17.0%

Crude Fiber (Max)

3.0%

Moisture (Max)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-3 Fatty Acids (MIN)*

0.5%

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3717 kcal/kg
343 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-3/4 cups
(115–161 g) 

21–35 lbs.
(9.5–15.9 kg)

1-3/4 to 2-2/3 cups
(161–246 g) 

36–50 lbs.
(16.3–22.7 kg)

2-2/3 to 3-1/4 cups
(246–299 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/4 to 4-1/3 cups
(299–399 g)

76–100 lbs.
(34.5–45.4 kg)

4-1/3 to 5-1/4 cups
(399–484 g) 

Over 100 lbs.
(Over 45.4 kg)

5-1/4 cups (484 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    5
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    4.7/5
98%
Of customers recommend this product
3-12 of 231 Reviews
True Instinct Formula with Real Salmon & Tuna Dog Food
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    5/5
  • AnneLambert
  • September 1, 2015
Loyal pet owner from Athens, WV

Not only nutritious, but entertaining!

Two of my dogs, a Yorkie and a Brittany Spaniel, can have this dog delight. The other Yorkie is allergic to corn, so I can only slip her a tiny bit here and there.
Both the two dogs LOVE the flavor and never waste even one little piece..
The Yorkie is a food dribbler and leaves pieces around...then she goes back later and vacuums them up!
I feel that they are getting excellent nutrition for the money, none is wasted, and they seem excited about mealtimes. So far, neither one has chewed through the bag to get to it...but...I won't say that wouldn't happen.
The reason I said it is entertaining is really rather special to me.
My little Yorkie is a diabetic and is blind. Her little doggie world is quite dark and challenging, not to mention boring.
The other day, I heard a click, toes scampering on the wooden floors, a click, toes scampering, etc.
I went into the other room to see what was up.
Doodle had created her own little game of "Find It" by tossing a piece of the meaty pieces away from her, then using nose and toes to locate it. Then she would toss it again. After about five tosses and chases, she ate that piece and went back for another one. The scent of the meat in the meaty chunks is obviously intense enough for a blind dog to really feel successful in her searches.
Seeing a blind dog play seek with her food as a form of not only entertainment, but also self-training, made me cry. She hasn't given up on her lifestyle or the world...and Purina ONE is helping her stay active and smiling.
Thanks so much.
Anne for Doodle #Yorkie# and LollyPup #BrittanySpaniel#, and, yes, Mimi #Allergic Yorkie who pouts if I don't share a little bit with her!!#

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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • aldridgemom
  • January 16, 2017
Loyal pet owner from Crown City, Ohio
  • Received Sample Received Sample

Lip smackin'!

I received a free sample of Purina One Smartblend True Instinct canned food for my 100% honest review.
My dog absolutely loved this food! He licked the bowl clean! I would recommend this to every dog owner!

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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • sheena279
  • May 5, 2015
Loyal pet owner from United States
  • Received Sample Received Sample

amazing product

I just got done with the 28 day challenge for my dog. He has never been happier or healthier. His coat looks amazing his breath smells better and he lost 4 lbs. Which was critical. I received this as a free sample from @smiley360 along with a coupon to repurchase. Not only will I be using that coupon to repurchase but I will be purchasing over and over!!♡♡♡♡

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  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • alliewag
  • May 13, 2015
Loyal pet owner from New Orleans, LA

Great for picky eater!!

I have a 3 year old Plott Hound mix who is a VERY picky eater. I've tried multiple high-quality, grain-free kibble with little luck. He eats kibble for a few days and then stops eating altogether. He absolutely loves this dog food! I find that he has more energy as well. I wish there wasn't so much corn in this food, but I'm just glad he eats it.

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    2/5
  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • vanessa29
  • May 26, 2015
Loyal pet owner from Fort Bragg, NC, USA
  • Received Sample Received Sample

great product

I was excited to get chosen for this mission from smiley360. I love the purina brand. I had been wanting to try this new food on my dog and she was so excited to. I have never seen her attack her bowl like she did when she was eating this. I loved that it made her coat so shiny and soft. she will be getting this food again. I received a free product for the purpose of my review. opinions are 100% my own.

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    5
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  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • Kristen1
  • May 30, 2015
Loyal pet owner from Los Angeles
  • Received Sample Received Sample

Puppy Mom Happy

I received this as a free sample in return of my honest opinion. My puppy is a year old and I was looking for new food to feed him. Fresh ingredients and fish additive. My puppy energy was great with the usage of the food. His fur was soft and full. I highly recommend this dog food to anybody that is looking for a new dog food. The price is great compared to others on the market.

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    4/5
  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • SuePasta
  • March 18, 2017
Loyal pet owner from Girard, PA, USA

Both dogs love this food

The salmon and tuna is their absolute favorite. Both dogs (a standard poodle and a setter mix) eagerly anticipate feeding time. Their coats are shining after I started this product.

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  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    2
    1
    5/5
  • kfallsblogger
  • May 1, 2015
Loyal pet owner from United States
  • Received Sample Received Sample

Quality dog food with great taste

I received a sample for free and I requested it for our very picky labrador. I was surprised with how much she loved the combination of chewy moist pieces and crunchy bits. We have two other elderly dogs (bichon and chihuahua) who tried and loved Purina One Instinct with Salmon and Tuna. They are so excited during feeding time. After a week of eating this food, we noticed more energy on the two elderly dogs. They are more playful - running and jumping. When in the past, they just sleep and hang out by the window.

  • Quality
    5
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    4/5
  • Value
    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    2
    1
    5/5
  • Christmasbaby
  • May 7, 2015
Loyal pet owner from
  • Received Sample Received Sample

Purina One Smart Blend - rustle the bag and the dogs come running!

I rec'd a free product for purpose of my review - my opinions are 100% my own.

I was new to the Purina One Smart Blend prior to receiving my free product sample, but I was hopeful that it would help my dogs. Both of them had kind of dull coats even though I brush their hair frequently. The shedding was crazy. Since switching to the Purina One Smart Blend, I've seen a noticeably change in both of their coats. They look healthier, not dry and the shedding has markedly improved. They took to this change of food very easily and they run like crazy when I shake the bag. I've noticed a good change in their play and energy levels also.

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    5
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True Instinct Formula with Real Salmon & Tuna Dog Food
  • 5
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    1
    5/5
  • Tanya44
  • May 16, 2015
Loyal pet owner from Utica, NY
  • Received Sample Received Sample

Good dog food. My dog loves the taste.

I had my english springer spaniel try this free from smiley 360. They have been talking about all the positive changes that can happen when you feed your dog this and unfortunately my dog did not have any noticeable results. She always is super energetic and that hasn't changed. Her coat might look slightly better and her breath might smell better but not enough to say there is a change. Her eyes and teeth look the same. She did love the food but she loves anything to eat, but I might say she was a bit more excited about it than her normal food. I was slightly disappointed that there weren't more changes but it really didn't surprise me.

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    5/5
  • Value
    5
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    3/5
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