Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Take the 28 Day Challenge
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
96%
Of customers recommend this product
1-10 of 685 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
Rating Details
Personal Information
No Spaces Or Numbers
Purchase Details
Perks
By clicking submit I certify that I am at least 18 years of age and have read and agree with the Terms & Conditions, Privacy Policy and About Our Ads.
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Lexielu
  • July 11, 2013
Loyal pet owner from Pittsburgh, PA, USA

Umm Umm Good!

I have a bigger Maltipoo and she really enjoys this food. We have tried others but she not happen unless its Purina and I like the smart blend. Our local shelter has also received a wonderful bright colorful. New cat room. Thanks Purina for all you do.

  • Quality
    5
    4
    3
    2
    1
    4/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • jjreebok
  • August 25, 2013
Loyal pet owner from Herkimer NY
  • incentivizedreview incentivizedreview

PUPPY CRACK!

I received the FREE SAMPLE and decided to give it as a RARE mid-day meal to my 3 dogs. (2 of them pups) Let me just say that it is like Puppy Crack! I purchased a bag with the coupon and although it isn't our "everyday" food I believe it is still benefiting them

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Catie73
  • November 9, 2013
Loyal pet owner from Noble, OK, USA

OUTSTANDING!!

My dog is so picky, I have tried so many foods, and she would only eat if starving. But any purina one and amazedly this flavor she loves the best! she has a very shiney coat and she looks awesome. Never a issue with tummy either. I would not buy any other brand!

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Kim61661
  • April 4, 2014
Loyal pet owner from Dunnellon, FL, USA

Quality food our dog loves!!!

I picked up this food right after I had rescued a 47# boxer from our local kill shelter in January of this year (2014). Buddy really loves this mix of turkey & venison! Within less than a month, Buddy was up to 60#!!! Now, you can't see his ribs, spine or hip bones, because they are now covered by lean muscles! Buddy is a happy boy who loves his family & will not be in a shelter again. :) <3

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • sterlingstorm
  • June 14, 2014
Loyal pet owner from Dalton, GA, USA

Quality foods that boosts cat's energy

Purina One Smartblend True Instinct dry dog food is a quality Purina food that my cat loves, seems to give her more energy and makes her black coat shine.

Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • deener
  • April 30, 2015
Loyal pet owner from Rockton, PA 15856, USA

Quality Food My dogs LOVE

I have take the 28 day challenge and I'm am now a true believer in this product. Number ONE ingredient MEAT, my dogs love the taste and within just a few days they showed noticeable changes, they are more active, eyes are brighter and their coats are soft and shiny. The digestion is easier for them. My dogs will never get another brand. I received a #freesaample from Smiley360 and these opinions are my own. My dogs are healthier and happier.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Lyndsey22
  • July 30, 2015
Loyal pet owner from Greeley, CO, USA

My 2 boxers can't get enough!

We have been through a few different dog foods, mainly because people would tell us that we need to be feeding our 2 boxers "all natural" high protein foods. Before switching to the "all natural, ridiculously expensive" dog food my two were eating Purina One Lamb and Rice...they loved it. I was apprehensive about switching because they did like it so much. After slowly switching, they both had diarrhea and puked ALL the time. After only going through one bag of the expensive junk, I went back to our trusted Purina One and they were back to normal and happier within days. Whoever says you need to spend mass amounts of money on dog food when Purina One True Instinct has it all. The cost is right, it's good for them and they LOVE it!! They beg for more and are continuously looking for more morsels even after their 2.5 cups a day. Happy, healthy, kiss you to death boxers!! Thank you Purina One True Instinct!!

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • whitedove374
  • September 29, 2015
Loyal pet owner from Macomb, Il

Good product, decent price

I switched over to a more protein based dog food in order to alleviate yeast overgrowth in our picky small dog. Within 3 weeks, the yeast had dissipated a lot. My small shitzu and large lab will both readily eat this dog food and I really like the price!

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Precious
  • December 13, 2015
Loyal pet owner from Athens TN

Great natural food

I rescued a 2 1/2 year old ChaWeinie and wanted to be a good Mom and give her better choice dog food than my 16 1/2 year old miniature Dachshund that recently crossed over to Doggie Heaven. She eats it right away and even plays and tosses around the larger morsels..Hilarious!!... Recently advised son to give to his large dog that has food allergies and vet advised no beef or chicken. Told him since he and I eat a lot of turkey products for better health why not give to you dog?..He is going to try the Tue Instinct Turkey and Venison like I feed my dog....Thanks for your healthy dog foods for our loving companions..

  • Quality
    5
    4
    3
    2
    1
    4/5
  • Value
    5
    4
    3
    2
    1
    4/5
Was this review helpful?
Report
True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Carla
  • April 16, 2016
Loyal pet owner from Kissimmee, FL, USA

Carla, Kissimmee Florida

I switched to this food after being on a much cheaper, well established food, however, it wasn't doing well with my three year old German Shepherd. It was upsetting her gastro system both ends..ughhh. I did the switch and to my surprise, she loves it , especially the turkey dry form. She has no gastro issues AT ALL, and eats twice a day and less food then the other brand. She also sufferers from enviromental allergies and that has been much better as well.

  • Quality
    5
    4
    3
    2
    1
    5/5
  • Value
    5
    4
    3
    2
    1
    5/5
Was this review helpful?
Report