Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
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    4.8/5
96%
Of customers recommend this product
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True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Emily
  • June 13, 2014
Loyal pet owner from Phoenix, AZ, USA

I love Purina One

My dogs are so picky. I turned to Purina One when my dogs tired of their previous dog food. It was a cheaper alternative than what I was paying before but it did not lack in quality. My dogs love it! They devour their food in about five minutes. I would definitely recommend Purina One to all of my puppy parent friends.

  • Quality
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    5/5
  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    1
    5/5
  • MegaBob
  • April 6, 2015
Loyal pet owner from Mountain Home, ID 83647, USA
  • Received Sample Received Sample

A great dry dog food, that my dogs truly love.

I have raised Australian Shepherds for more than 30 years. Have tried many brands of good dog food, but when I came across True Instinct, it was an instant winner. My dogs (4) run hard everyday and truly like their food now. Please keep up the True Instinct production of dry dog food.

  • Quality
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    5/5
  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Joizy53
  • July 29, 2015
Loyal pet owner from Callicoon, New York

Quality, value, made in the USA

I've been using Purina One since its beginning. My goldendoodle, Wilbur, loves the SmartBlend True Instinct. It has the highest percentage of protein at 30%. He's healthy, trim, and simply beautiful. I will NEVER use any other product.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • lovemydogs
  • September 25, 2015
Loyal pet owner from Springfield, Ohio

Picky eaters loved it!

I have Mastiffs, and even though they are big they are also very picky eaters I got and email with the 28 cay challenge. I decided to try it out. The dogs have gotten so excited when it is time to eat. They even remind me it is time to get their food. Before they would just give their food a sniff and walk away. They rarely finished what they were given. You could tell they just didn't like their old foods. I had tried several. The first time they were given Purina One it was like we had just become their saviors. They now love their food, and for me that was all it took. I will not buy any other brand now.

  • Quality
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    5/5
  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Kaylee26
  • October 28, 2015
Loyal pet owner from Pittsburgh
  • Received Sample Received Sample

Purina One Smart Blend

I got to try this for free via smiley 360. When me and my pup took the challenge there was a noticeable difference in his coat and also in his energy. I really recommend this product to anyone who owns a dog!

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • SammyCindy
  • April 15, 2016
Loyal pet owner from Nebraska

The only quality food my Dog would eat.

Our Sammy has only eaten Purina dog food since day one. He loves it and we have never tried to feed him another brand.
He is very happy and healthy and we hope he will never have an issue or reaction to it.
The price is very reasonable.
Thank you Purina makers.

  • Quality
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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • becky2520
  • October 16, 2016
Loyal pet owner from Cape Girardeau, MO, USA

Easy

My big concern was how this formula would work for my three very different dogs-one Texas Heeler, one Schnoodle and one Shih-Tzu. All three loved the taste, and I noticed that the Schnoodle, who is fourteen, seems more playful than she has in the past. The little guy had no problems getting his share of Purina. Thank you for such a great product.

  • Quality
    5
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    5/5
  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • StephB90
  • November 6, 2016
Loyal pet owner from Fort Polk, LA
  • Received Sample Received Sample

Picky Eater Approved!

I received a complimentary bag of Purina One SmartBlend True Instinct Turkey and Venison dry dog food for review purposes. These are my unbiased, honest opinions.

My dog is a surprisingly picky eater and usually approaches new food with much caution, only beginning to eat any once he's very hungry. However, he took to Purina One's Turkey and Venison blend immediately! It was clear to see that he loved the taste and texture of this food! This particular SmartBlend food is not only crunchy bites, but tender, meaty pieces as well, which I think it's great for young and old dogs alike. This aspect obviously went well with my dog, as we're out of this food!
Over a few weeks, I started noticing the promised benefits of SmartBlend dog food. My dog's coat looks shinier and his eyes were definitely brighter! He even had a tiny, itty bit more of energy. (He's an old dog, who is usually very tired, so I didn't expect him to be running laps or anything - have to be realistic). Overall, I believe this food lives up to it's claims, and tastes great for any pup! I would recommend it!

  • Quality
    5
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    5/5
  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Kathyjo69
  • November 21, 2016
Loyal pet owner from Westfield mass
  • Received Sample Received Sample

Gizmo loved your product

Their wasn't any left in the bowl his energy increased and He seemed to enjoy the product much better than the last bag of Alpo which was all clumped together. Which I purchased from Wal-Mart worse place to buy pet food

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Cor0688
  • January 11, 2017
Loyal pet owner from Toledo,wa
  • Received Sample Received Sample

Great product that my dog loves

Even since receiving my free sample of purina one i have been purchasing the True Instinct Formula With Real Turkey & Venison Dog Food and my dog loves it. My dog is a purebred chocolate lab and is mostly difficult buyong food for because he needs something healthy or he gets dry skin and starts itching. This is one of the only foods that works for him and id recommend it for anyone.

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