Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

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Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
96%
Of customers recommend this product
1-10 of 678 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • marciahaz
  • March 14, 2014
Loyal pet owner from Boston, MA, USA

Excellent source of nutritious meals for my dogs!

We have fed all our dogs PurinaOne since 2005 and they have all loved it. Their coats are shiny and healthy and they have the energy to run and play. Plus, the senior formula helps them get the essential nutrients as they get older.

  • Quality
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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Bridget
  • October 9, 2014
Loyal pet owner from East Troy, WI, USA

High quality, grain free affordable dog food my dogs love!

I have tried multiple grain free dog foods. When I found True Instinct I was amazed how much my dogs love it. We have 2 dogs (7 yr. old Lab and 2 yr. old Bloodhound/Lab mix). The older dog no longer has weight issues, yet the "puppy" get enough for all her rambunctious energy. We been strictly feeding them this dog food for 4 months and I will not buy anything else ever again. I have highly recommended this food to family and friends and they can't believe how even the pickiest eaters clean their bowls. My 2yr. old actually started drooling when she see her bowl getting filled.

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    5/5
  • Value
    5
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    1
    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • tippy
  • July 23, 2015
Loyal pet owner from kanas

vet recmended

Vet recommended due to having a diabetic dog, kept the sugar level under control.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • SallyM
  • September 21, 2015
Loyal pet owner from Londonderry, NH, USA

Dogs love it

I have been feeding our dogs regular Purina One, but I wanted one with less fillers and more protein. This product fit the bill. It held them throughout the day and never anything left in the bowl. They have lots of energy even though they are considered senior dogs. Thanks:)

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    5/5
  • Value
    5
    4
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    1
    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Momof2
  • December 4, 2015
Loyal pet owner from Paragould, AR 72450, USA
  • Received Sample Received Sample

Both my dogs enjoy this evidently DELICIOUS food.

I have a Scottish Terrier who is getting on in years and was having to add some wet food to his dry Dog Chow to get him to eat it but once he tried the Purina One with Turkey and Venison he has been eating without anything being added. He seems excited about meal time again. Then, I have my finicky chihuahua who has a sensitive stomach and ate mostly Cesar wet food. She got into her brother's bowl the first day and would not eat the plain Dog Chow again. She too loves it. She still has one container of Cesar a day but now looks forward to the Purina One and it has not upset her stomach at all. Hopefully, we can stop the wet food all together as the Vet says it is not helping her teeth any. I myself, like the look of the morsels of food and both dogs can't wait for me to set their bowls before them. I would not have believed this had I not seen it with my own eyes. Great Job Purina.

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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Soraya
  • August 21, 2016
Loyal pet owner from California, USA
  • Received Sample Received Sample

Excellent Overall

My dog received complements on how healthy and well she looked, so I told them about the 28 day challenge with Purina One. I received a free product for the purpose of my review. Opinions are 100% my own.

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    5/5
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    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Huskylover
  • October 13, 2016
Loyal pet owner from Fort Knox, KY

My Siberian Husky and my black lab LOVE this food. They are more active and their coats shinier

My two dogs,a Siberian Husky and black lab love their new Purina One True Instinct Turkey and Venison. I have never seen them so eager to be fed. Their coats are shiny and they have much more energy. I will never buy another brand of food again!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Hmclaug1
  • November 4, 2016
Loyal pet owner from Paducah KY
  • Received Sample Received Sample

Great quality, low price!

I received a coupon to try this for free and my dog has loved it and hasn't seemed to have any skin allergy flare ups. We have always used expensive Blue Diamond but hoping this can be a new permanent switch!

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    5/5
  • Value
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Genia
  • November 18, 2016
Loyal pet owner from McKeesport, PA, USA

Our Dog Enjoys It

Our dog definitely enjoyed this food. He gobbles it right up. I didn't notice much of change to his coat or eyes though. I'd still buy it because he loves it and it seems healthier than what we usually buy.

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    5/5
  • Value
    5
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    4/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • jennrivera99
  • January 10, 2017
Loyal pet owner from Birmingham, AL
  • Received Sample Received Sample

Love it

Received a coupon for 3 free cans of Purina One True Instinct wet food from Smiley360. My dogs loved ot, and I love that it has ingredients that are good for my dogs. This will definitely be my go to food from now on.

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    5/5
  • Value
    5
    4
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    1
    5/5
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