Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Instructions

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Recommended Daily Feeding Amounts

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
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97%
Of customers recommend this product
1-10 of 259 Reviews
Product Review
  • True Instinct Formula with Real Turkey & Venison Dog Food
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  • 5
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    5/5
  • Tide
  • December 27, 2016
Loyal pet owner from Fort Mill, SC, USA

Excellent Choice and Value

Darla and Josie are both thriving on this dog food. Quality ingredients are important and this Purina product has them in abundance. We're now on board!

  • Quality
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  • Value
    5
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  • 5
    4
    3
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    5/5
  • AllieP
  • January 5, 2017
Loyal pet owner from Scranton PA
  • Received Sample Received Sample

My dogs new favorite snack food

My dogs love this food. As soon as they hear my open the can they come running from all over the house. Our one dog is about five pounds over weight and we've tried everything to help him lose weight but nothing we tried has helped. We put him on this food about a month ago and he has lost two pounds. He only has three more to lose. I am so happy we finally found a food to help him lose weight. The only thing I do wish, is that they made this in dry food as well. Our three other dogs get the poops from wet food but we still give it to them once every week or so because they love it so much. I received a free product for the purpose of my review. Opinions are 100% my own.

  • Quality
    5
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  • Value
    5
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  • 5
    4
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    1
    5/5
  • Sable
  • January 7, 2017
Loyal pet owner from Manchester, PA 17345, USA

My German Shepherd loves turkey and venison

My 5 year old German Shepherd had a bad skin infection and itching problem. A breeder friend of ours suggested trying Purina One Turkey and Venison smart blend. In about a month her skin infection and itching decreased and in about 2 months her hair became softer and shiner, the infection and itching stopped. She also loves it when I moisten it with warm water. This is the first dry dog food that she really loves.

  • Quality
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    5
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  • 5
    4
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    5/5
  • Nay14
  • January 12, 2017
Loyal pet owner from Wi
  • Received Sample Received Sample

Great food

I received this Purina one as a free sample. My daughter loves it and gobbled it down. Sent licked the bowl clean. It was very good quality. The chucks and the food looked high quality.

  • Quality
    5
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  • Value
    5
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  • 5
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    5/5
  • neanea
  • January 16, 2017
Loyal pet owner from Ohio, USA

Food our working dogs love

Our dogs are very important to us. We hunt with them regularly in the winter months. A good high digestible Protein is the way to go. They get this with this food. They work hard and deserve to eat the best. We always get great complements on how our dogs look muscle wise, and for such nice coats. We always feed Purina, but love the fact that they cater to our type of dogs.

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    5
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  • 5
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    5/5
  • moms2
  • January 19, 2017
Loyal pet owner from Pence, WI
  • Received Sample Received Sample

My labs favorite meal

This is our labs favorite meal. He loves the Turkey and venison flavor. He is almost 15 years old and going strong, thanks to Purina. I received this free for my review, opinions are 100% my own.

  • Quality
    5
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    5
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  • Value
    5
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  • 5
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    5/5
  • Annie167
  • January 21, 2017
Loyal pet owner from Aguadilla, PR
  • Received Sample Received Sample

My dog love the taste

I received for free by smiley 360, first time I feed my dog with Purina one smart blend true instinct. Results she love it. Never see my dog eating so fast. I recommend it...

  • Quality
    5
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  • Value
    5
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    5/5
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  • 5
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    5/5
  • Southernstep
  • January 24, 2017
Loyal pet owner from Alabama, USA
  • Received Sample Received Sample

My pets love this product!

My fur babies were excited to give the Purina ONE SmartBlend True Instinct Adult Wet Dog Food a try! They licked the platter clean! This is a tasty looking product that made them happy and I recommend anyone try this product for your pet. I will be purchasing again soon! I received a free product for the purpose of my review. Opinions are 100% my own.

  • Quality
    5
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    5
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  • Value
    5
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  • 5
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    5/5
  • Sadie2015
  • February 9, 2017
Loyal pet owner from Arlington, WA.

My GSD, Sadie, Loves Purina One True Instincts Turkey & Venison

My German Shepherd, Sadie, just loves the Purina One True Instincts Turkey & Venison. I've tried her on several other brands because she tends to be finicky when it comes to eating but she seems to like this one the best of all.

I've been feeding my dogs Purina for the past 30 years and always had healthy, strong dogs that mostly lived to 14 and they were all large dogs, German Shepherds and Huskies.

  • Quality
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    5
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  • 5
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    5/5
  • turkeyrick
  • February 22, 2017
Loyal pet owner from North Little Rock, AR

Very good product

My two dogs, a Pek and a Boston Terrier love it. Had been feeding them chicken & rice formula but they prefer this.
Will continue with the turkey & venison.

  • Quality
    5
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  • Taste
    5
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    5/5
  • Value
    5
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