Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

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Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
96%
Of customers recommend this product
1-10 of 688 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Maebug
  • August 10, 2013
Loyal pet owner from Westfield, MA, USA
  • incentivizedreview incentivizedreview

Absoulety best dog food!!

I tried getting my boston terrier to eat all kinds of dry food i spent plenty of money on tons of brands and he wouldn't eat any. I requested a free sample of this brand gave it to him and to my surprise he ate a whole bowl. for a picky dog who is obsessed with bologna I'm shocked he gave it up for the dry food . I want to thank you purina for making this brand because its awesome!! and I'm soo happy my pup stopped eating human food. Highly recommend this product

  • Quality
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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • csallen
  • October 20, 2013
Loyal pet owner from Mount Juliet, TN

Food Allergies

My German Shepherd has skin allergies due in part to her food. I've been going round and round trying different foods. She's a picky eater so she either won't eat them or they don't help with the allergy. I finally found Purina One Smart Blend True Instinct with turkey and venison. I put it in her bowl and she eats like she is starved every time. She loves her turkey and venison. Her skin has cleared up and she doesn't have the thick dander that comes with the allergy. Thanks Purina!

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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Wicket58
  • January 17, 2014
Loyal pet owner from Union City TN

The only dry food i give my dogs (and cat)

This is the only dry food my dog enjoys. I know its because of the quality ingredients. When he's hungry he lets me know by pushing his bowl across the floor !

  • Quality
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    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Pebbles
  • March 6, 2014
Loyal pet owner from New Jersey, USA

Great for Diabetic Dog

My husband & I adopted Pebbles about 6 months ago from our local shelter. She is a 5 year old redbone coonhound/ brittany spaniel mix. She is diabetic & blind as well. When we first adopted her she was VERY under weight at 35 pounds. We first used Purina One Chicken & Rice which she did love too but after a while I noticed she stopped gaining weight. So I compared it to the True Instincts which has even more protein & that's even better yet for her. Not only does she LOVE this dog food but now she's at a healthy weight of 50 pounds, her insulin levels are stable & she has so much more playful energy in her

  • Quality
    5
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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Girlcolor83
  • September 18, 2015
Loyal pet owner from Kentucky
  • incentivizedreview incentivizedreview

Awesome quality

My dog use to be picky about what she ate until I fed her purina one. At first I was skeptical but then when she came right up to it and started eating it, I knew she had a new favorite.
I received this product for free in exchange for an honest review, so my reviews are 100% honesty.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Heatherg
  • October 15, 2015
Loyal pet owner from Atlanta, GA
  • incentivizedreview incentivizedreview

Best bang for buck!

When you have an elderly chihuahua and a bulldog, buying food can be hard. Keeping our bulldog's skin conditions at bay was hard unless you spent a fortune on food. This actually helped keep his coat shiny and not shed as much and they both loved the taste.they wouldn't finish off the other food left in their bowls! After the 28 day challenge (14 in my house), I have and will continue to purchase Purina.

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    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • amazed
  • November 23, 2015
Loyal pet owner from cocoa, florid

awesome results

My two dogs coats have never looked better, what a difference. They eat it very well and they look gorgeous.

  • Quality
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • PixieAbbey112
  • March 19, 2016
Loyal pet owner from Cleveland, Ohio

My girls love it!

We used to feed another dog food, but my girls weren't so happy with it anymore. After reading several product labels, we opted to try Purina Venison. They loved it! Now I see a huge difference in how much I need to feed them, as well as their digestion. We're all pleased.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Mollie
  • July 22, 2016
Loyal pet owner from Ohio, USA

My dog Mollie loves Purina One

Mollies coat is so shiny and as soon as I feed her she gobbles it up so fast she just loves it.

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    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Callie64
  • October 9, 2016
Loyal pet owner from Utah
  • incentivizedreview incentivizedreview

Food my dogs (all four) Love.

This dog food has been great for my dogs. I have four little babies and they all really enjoyed Purina One. They are healthier and seem to have more Energy. I Highly Recommend this product. NICE JOB PURINA!!!

  • Quality
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    5/5
  • Value
    5
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