Image of True Instinct Formula with Real Turkey & Venison Dog Food
True Instinct Formula with Real Turkey & Venison Dog Food
Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    5
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    4.8/5
96%
Of customers recommend this product
3-12 of 677 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Moonlove73
  • August 3, 2013
Loyal pet owner from Redford, Mi
  • Received Sample Received Sample

MY DOG LOVES IT!!!!!

My dog is a finicky eater, and OMG I just gave him a Cup of the Sample that arrived and He won't leave his bowl!! Usually his food sits for a day or so and he gradually eats it but he ate the whole cup worth!!

He is a funny dog usually he brings his food in the other room to eat it, but I'll be darned he sat at his bowl until it was all finished!

Great Job Purina one!! Will definitely be using the coupon and buy him a bag!

Thank you so very much.

  • Quality
    5
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    5/5
  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Robin777
  • November 27, 2013
Loyal pet owner from Orland, CA 95963, USA
  • Received Sample Received Sample

This is great!

I received a sample and a coupon in the mail recently. Upon running out of food last week I proceeded to use the sample pack with venison and turkey. WOW! Upon opening the pack my dogs went nuts in smelling the bag. After serving them the sample they wouldn't leave me alone and kept barking for more. The next day I went out and got a large bag for them. This is a keeper. Nothing is added to their bowls now and every morsel is gone.

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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Maegan
  • February 12, 2014
Loyal pet owner from South Carolina

Great food at a great price

We were buying generic, but my dog started getting sick from it and his coat was horrendous. I finally talked my husband into buying better quality. This dog food line has helped him feel better and also he now has a beautiful coat. We are very pleased.

  • Quality
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    5/5
  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    3
    2
    1
    5/5
  • Flash1
  • April 10, 2014
Loyal pet owner from Carlisle, PA, USA
  • Received Sample Received Sample

All 4 of my dogs love it.

I have 4 dogs and pleasing them with their favorite can be tough. With "True Instinct" the know when feeding time comes and they can't wait to eat it. They obviously want more but they'll just have to wait til next meal......

  • Quality
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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
    4
    3
    2
    1
    5/5
  • lwitt2007
  • May 15, 2015
Loyal pet owner from United States
  • Received Sample Received Sample

My dog loves it!

Super happy with this dog food!! I have the most picky dog.I would feed her and she would just look at me and walk away. I got Purina ONE smart blend Turkey and Venison dog good and my dog LOVES it!! She has a super shiny coat, no stool issues. Very happy with this product! I received a free product for the purpose of my review. Opinions are 100% my own

  • Quality
    5
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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    1
    5/5
  • SUSAN
  • August 9, 2015
Loyal pet owner from Bayamón, Puerto Rico

VERY HAPPY DOG!

Even though the price is high, it's worth it! My dog loves the food. His hair is shiny and now he has more spunk in his life.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
    4
    3
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    1
    5/5
  • Bear12345
  • October 2, 2015
Loyal pet owner from NYC NY

True instinct

My dog loved the food at first I was scared to feed him anything other than his original for but he really seems to enjoy it and feels more frisky. Happy and his teeth look strong. His coat is Shiney and he seems to tolerate the food well. He is more playful than before. I hope he continues to enjoy it.

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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    1
    5/5
  • Christa
  • November 2, 2015
Loyal pet owner from Virginia
  • Received Sample Received Sample

Great food even for sensitive stomachs

My chihuahuas love this food. They all have very sensitive stomachs and it is hard to find them a food that is really good for them that agrees with their stomach and that they like. This is a big hit!! They clean the bowl everytime. My oldest chihuahua has even shown an improvement in her energy levels which makes me feel like I have really made a wonderful choice for them. I got a free product for my review in return and this is my honest review.

  • Quality
    5
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    5/5
  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • ChrisSr
  • December 27, 2015
Loyal pet owner from Bakersfield, CA, USA

My Dogs Love IT

I have 2 bullies and they love it. With other foods I had a hard time getting them to touch it but with this they look forward to their meals, jumping at the door when they know its meal time. I have tried way too many different kinds of foods and this one does it. They have way more energy then ever before and they got very thick with it too. I will always use this food.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5
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    5/5
  • Creedsmom
  • April 25, 2016
Loyal pet owner from Westerville, OH
  • Received Sample Received Sample

amazing, outstanding, stupendous!

My two German Shepherds are fans and so am I. I switch them back and forth between the Lamb/Rice and Turkey/Venison. The are not 'food driven' by nature and I do not leave out food to graze on all day. The eat 2x per day, and trust me, they are clean platers! Thank you Purina. You did it again.

  • Quality
    5
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    5/5
  • Value
    5
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