Image of Vibrant Maturity® 7+ Senior Formula Premium Dog Food
Vibrant Maturity® 7+ Senior Formula Premium Dog Food
Product Overview

In our Vibrant Maturity 7+ Dog Food, we start with real chicken as our first ingredient plus enhanced botanical oils. Why? Because we discovered these enhanced oils provide an efficient fuel source for your senior dog's brain, helping naturally nourish his mind to help him think more like he did when he was younger. It seems senior dogs aren't the only ones learning new tricks.

Get $3 off* your first bag when you register for the 28-Day Challenge.

It’s choosing ingredients that work better together than they ever could on their own that inspired us to call this bag of dog food SMARTBLEND. 

What's A Dual Defense Antioxidant Blend? One That Works Inside & Out.
It's probably not something your dog thinks about, but his SMARTBLEND is working around the clock. It starts with a dual defense antioxidant blend of Vitamins E & A along with minerals zinc and selenium in a 100% complete diet for your senior dog. Together, they make a healthy difference on the inside by supporting your dog's strong immune system and on the outside by supporting healthy skin and a radiant coat.

We're inspired by the science in nature, discovering the power of smart ingredients that work together for your senior dog's whole body health.

*Good only in U.S.A., A.P.O.'s, F.P.O.'s. Void where taxed, prohibited, and restricted. LIMIT ONE PER INDIVIDUAL, HOUSEHOLD OR E-MAIL ADDRESS. FULL LEGAL COPY

  • Real chicken as the first ingredient blended with other high-quality protein sources provides an optimal protein level, helping support strong muscles and a healthy heart while maintaining strength and mobility
  • Omega-6 helps give your senior dog a radiant coat and healthy skin
  • Natural sources of glucosamine to help support healthy joints
  • Highly digestible so more nutrition goes to work inside your dog
Ingredients & Nutrition

Chicken, brewer's rice, corn gluten meal, poultry by-product meal (source of glucosamine), soybean meal, whole grain corn, corn germ meal, oat meal, medium-chain triglyceride vegetable oil, whole grain wheat, fish meal (source of glucosamine), pea fiber, animal digest, animal fat preserved with mixed-tocopherols, glycerin, calcium carbonate, salt, dried egg product, calcium phosphate, caramel color, potassium chloride, Vitamin E supplement, choline chloride, zinc sulfate, L-Lysine monohydrochloride, L-ascorbyl-2-polyphosphate (source of Vitamin C), sulfur, ferrous sulfate, niacin, manganese sulfate, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite. D-4181

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SMARTBlend Vibrant Maturity 7+ Formula provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans. 

Guaranteed Analysis

Crude Protein (MIN)

28.0%

Crude Fat (MIN)

12.0%

Crude Fiber (MAX)

4.5%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.3%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

14,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Ascorbic Acid (MIN)*

70 mg/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

ADULT DOG FEEDING INSTRUCTIONS
The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup which contains approximately 96 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and his waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

MAY BE SERVED DRY OR MOISTENED
Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from his current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for maintenance of adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3786 kcal/kg
363 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cup
(32–96 g)

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/2 cups
(96–144 g)

21–35 lbs.
(9.5–15.9 kg)

1-1/2 to 2-1/4 cups
(144–216 g)

36–50 lbs.
(16.3–22.7 kg)

2-1/4 to 3 cups
(216–288 g)

51–75 lbs.
(23.1–34.0 kg)

3 to 4 cups
(288–384 g)

76–100 lbs.
(34.5–45.4 kg)

4 to 5 cups
(384–480 g)

Over 100 lbs.
(Over 45.4 kg)

5 cups plus*
(480 grams plus)

* 1/4 cup (24 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
  • 5
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  • CSG0407
  • November 11, 2015
Loyal pet owner from Charlottesville, VA

Huge difference in Mobility

We have two "puppies" who are over the age of 10. One is a 90 lb. Chocolate Lab, the other a medium sized Jack Russell/Shiba Inu mix. Our lab especially was slowing down and having trouble moving easily like he did when he was younger. We were feeding the Purina One 7+ Maturity blend for almost a year, when we decided to switch to a different brand that was supposed to be "better". Within only a week, we noticed that both dogs were having difficulty getting up and down, walking and just in general, seemed as if they were having pain in their joints. We switched them back to the 7+ Maturity blend, and within only 2 DAYS, they are back to their happy go lucky selves ~ running around the yard and playing much better! It is amazing the difference that this food makes for them. We were skeptical as to whether or not this blend really made that much difference, but after seeing this dramatic change, we are completely convinced that this is an awesome food for our puppies. Thanks so much for helping our babies keep their mobility, sharpness of mind, and happy, wagging tails!

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  • MeShell
  • November 29, 2014
Loyal pet owner from Philadelphia PA
  • Received Sample Received Sample

Refreshing to see him eat again!

We were getting so upset night after night of seeing our 12 year old springer spaniel, Friday's dish still full. I was starting to worry about him losing appetite as a result of aging/poor health. He seemed to have lost interest in eating. I picked up a bag of this for a change and he devoured it. It's nice to see him clean his bowl like a puppy again! The added glucosamine is a bonus as it's helping his limp. Thank you Purina!

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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
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    5/5
  • Pooh
  • March 29, 2016
Loyal pet owner from St. Louis, MO, USA

new pet

We recently adopted a senior dog and wanted to make sure we fed her the right food. Our vet recommended several different foods. After we looked at her suggestions we found that this was the best fit for out new family addition. It is a great value for the product

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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
  • 5
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  • Eiheidi
  • March 27, 2017
Loyal pet owner from Jacksonville, NC

My kids love it.

I have 5 dogs (babies) 2 are small breed. All of them except 1 are 7 years or more. One is 11 years old and has to take medicine for his knee. We basically use the senior 7 plus formula with Glucosamine, but occasionally use a smart blend with lamb just to give them a change from chicken. Plus the kibble are smaller which is better for the 2 little ones. I buy 1 kind of food for all of them instead of several different types for all of them. That gets expensive. Especially when you have 5 (all of mine are rescued from abusive/neglected situations). The only thing I would change is to make the 7 plus with Glucosamine formula in the smaller bites instead of just large breed.

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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
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  • Craftiestwolf
  • February 2, 2013
Loyal pet owner from Ohio, USA
  • Top 25 Contributor Top 25 Contributor

Answer to our Prayers

Our 14 year old Jack Russel Tarrier (Napoleon) has had a rough go as of late. His thyroid has begun to act up and he went from a healthy 16 pounds to 26 pounds. Well we started looking for a replacement for his other name brand food and came across Purena's Vibrant Mateurity formula. We are proud to say that our Napoleon is gonna be around with us for a few more years. Not only does he love the flavor, he has lost 8 pounds and is acting like his old self again. Also he poops alot less cause there are less fillers and his body uses it all up for nutrition...Switched our other pets to Purena One and great results as well (:

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  • BaileyBoo
  • August 13, 2015
Loyal pet owner from Rancho Cucamonga, CA, USA

Happier dog!

After the transition from pedigree to the purina 7+ my dog started acting like a younger happier dog. She's more active and playful so I couldn't be happier for her. Also she loves this food so much that I now use it as treats for good behaviors and tricks and she'll do anything for it. Thanks Purina

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  • Nursval3
  • August 21, 2016
Loyal pet owner from Folsom, Ca

My dogs love it!

I found my dogs not eating other foods but always wanting food. I switched to this and they love it!! They eat appropriate amounts for their size (chihuahua mix) and don't beg for andditional feedings. Plus the size is perfect for their little mouths.

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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
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  • Darleen
  • November 19, 2015
Loyal pet owner from Triadelphia, WV, USA

Made a big difference

My Australian Shepherd, Chance, is 9 years old. The last year or so he has developed arthritis and slowed down considerably. His weight was also a little more than I would like. This past summer I noticed that his skin was flaking and his coat had become dull. I knew something had to be done. I did some research online and decided that Purina One Vibrant Maturity would be a good choice after reading the information provided and customer reviews. I am pleased to say that he has improved on all counts. He is more active and eager to play. I do see some improvement in his coat and skin though he does have a way to go yet. And he must like it because he cleans it up everyday. Something he didn't always do before. I am pleased with the results and feel he will continue to improve. I would definitely recommend it to others who have older dogs who have lost their pep. I feel like I have my happy buddy back again.

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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
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  • Cherie20
  • December 22, 2014
Loyal pet owner from Saint Joseph, MI, USA

Great Food

My Min American Eskimo who is a recuse has been a Purina One Dog for the 4 yrs I have had her and she just loves her VIBRANT MATURITY 7+ and has so much energy and a great coat Thanks Purina for great food.

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Vibrant Maturity® 7+ Senior Formula Premium Dog Food
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  • Abbysdoggy
  • March 30, 2016
Loyal pet owner from Sandy, OR, USA

Healthy Fur Happy Dog

My dog Stumpy has had terrible shedding almost his whole life at 11 years old we switched to purinas vibrant 7+ and it helped immensely. I used to think all dog food was the same but NO I was very WRONG this product is a miracle worker!

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